Assistant Acquisition Manager-Branch Banking

Job description

• POSITION DESCRIPTION JOB TITLE : Assistant Acquisition Manager GRADE : AM-II DEPARTMENT : Branch Banking LOCATION : Branch SUB-DEPARTMENT : TYPE OF POSITION : Full-time REPORTS TO : Branch Sales Manager - Branch Banking REPORTING INTO NA • ROLE PURPOSE & OBJECTIVE The incumbent will be primarily responsible to - • Acquire new customers for liabilities from open market • Assist the CRS - unsecured loans for conversion of existing borrowing customers for liabilities • Enhance the relationship with the existing customers by cross-selling products and services as per the profile & need of the customers • Train/assist customers to use ATM and BCs; drive usage of alternate channels • SIZE OF THE ROLE FINANCIAL SIZE NON-FINANCIAL SIZE • Target assigned as per the branch • CASA Book – as per the branch • TD Book – as per the branch • Segment wise book (NR, Senior Citizen, HNI etc) – as per the branch • Number target for all the respective products. • CA • SA • TD • KEY DUTIES & RESPONSIBILITIES OF THE ROLE Business • Meet the set targets on liabilities in terms of open market acquisition & existing customer conversion • Understand need and acquire customers who meet the criteria for liability products through either of the below channels: • Leads generated by branch staff and personal leads • Referrals generated from existing customers • Alternate channels • Maintain the database of the prospects, meet select prospects and manage the relationship thereafter • Accompany CRS-Unsecured loans on the field for actively driving conversion of existing borrowing customers into liabilities customer • Cross sell other secured loan products of Ujjivan and pass quality leads to respective loan officers • Share customer insights/product related feedback with the Sales Manager - Liabilities Customers • Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services • Reduce customer dormancy and customer attrition by continuous engagement / interaction • Resolves the customer queries on various accounts, FD / RD, remittances & third party product Internal Processes • Guide the customer to fill the ‘Account Opening Form’; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents • Strictly adhere & maintain compliance to KYC norms • Drive the usage of alternate channels such as ATMs, BCs and assist customers to use ATMs for dispensing cash Learning & Performance • Maintain up to date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch • Resolve queries raised by CRS-unsecured loans w.r.t liability products and support them in selling liabilities • Ensure adherence to training man-days/ mandatory training programs for self Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines • MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS Educational Qualifications • Graduate, preferably in commerce and related streams Experience • 1-3 year experience, preferably in sales Certifications • AMFI / IRDA Certified Functional Skills • Basic knowledge on retail banking products • Documentation skills • Process compliance focus • Communication skills: fluent in the local language Behavioral Skills • Courteous customer service skills • Time Management • Selling skills • Telephonic cold calling skills • Willingness to travel & relocation as per business requirements and career opportunities Competencies • Planning & Organizing • Driving Execution • Managing Relationships • Customer Focus • KEY INTERACTIONS INTERNAL EXTERNAL • Branch Team – Unsecured Loans (CRM, CRS); Secured Loans (Loan Officers); Operations team • Regional Product & Marketing team • State HR • BC Agents PREPARED BY: Priyanka Pal DATE: 14-02-2024 REVIEWED BY: Jyothi Mohan DATE: 15-02-2024 LAST UPDATED BY: TM Team DATE: 17-02-2024