Assistant Brand Manager

Job description

Assistant Manager/Manager Brand Marketing (Fashion) Experience: 3-6 Years Location- Gurgaon We are looking for a creative and execution-focused Brand Marketing professional to drive impactful campaigns, fashion shoots, and brand storytelling. The ideal candidate should have experience in fashion/lifestyle brands and be passionate about creating compelling consumer experiences across online and offline channels. Key Responsibilities • Plan and execute end-to-end fashion campaigns, lookbooks, e-commerce and editorial shoots. • Manage campaign calendars aligned with seasonal collections and product launches. • Coordinate with photographers, stylists, production agencies, influencers, and creative partners to deliver high-quality brand assets. • Collaborate with Design, Merchandising, Retail, E-commerce, and Digital teams to ensure seamless campaign execution. • Drive content strategy and rollout across social media and digital platforms. • Support influencer collaborations, PR initiatives, fashion events, store activations, and brand partnerships. • Track campaign performance, manage budgets, and derive actionable insights for continuous improvement. What We're Looking For • 3-6 years of experience in Brand Marketing, Campaign Management, or Fashion Marketing. • Proven experience in managing fashion shoots and integrated marketing campaigns. • Strong understanding of fashion trends, visual storytelling, and content creation. • Good knowledge of digital marketing, social media, influencer marketing, and campaign analytics. • Excellent project management, communication, stakeholder management, and budgeting skills. • Ability to work effectively with cross-functional teams and external creative agencies.