Assistant Brand Manager

Job description

Assistant Manager/Manager Brand Marketing (Fashion) **Experience:** 3-6 Years Location- Gurgaon We are looking for a creative and execution-focused **Brand Marketing professional** to drive impactful campaigns, fashion shoots, and brand storytelling. The ideal candidate should have experience in fashion/lifestyle brands and be passionate about creating compelling consumer experiences across online and offline channels. **Key Responsibilities** - Plan and execute end-to-end fashion campaigns, lookbooks, e-commerce and editorial shoots. - Manage campaign calendars aligned with seasonal collections and product launches. - Coordinate with photographers, stylists, production agencies, influencers, and creative partners to deliver high-quality brand assets. - Collaborate with Design, Merchandising, Retail, E-commerce, and Digital teams to ensure seamless campaign execution. - Drive content strategy and rollout across social media and digital platforms. - Support influencer collaborations, PR initiatives, fashion events, store activations, and brand partnerships. - Track campaign performance, manage budgets, and derive actionable insights for continuous improvement. **What We're Looking For** - 3-6 years of experience in Brand Marketing, Campaign Management, or Fashion Marketing. - Proven experience in managing fashion shoots and integrated marketing campaigns. - Strong understanding of fashion trends, visual storytelling, and content creation. - Good knowledge of digital marketing, social media, influencer marketing, and campaign analytics. - Excellent project management, communication, stakeholder management, and budgeting skills. - Ability to work effectively with cross-functional teams and external creative agencies.