Associate Manager - Campaign Management

Job description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work. Must Have Experience: 12+ years in Digital, SEO, Content, or Platform-driven Marketing with 2–3 years in AI-first discovery or GEO/AIO initiatives We are seeking a senior GEO / AIO expert to define, lead, and scale how brands are discovered, represented, and trusted across AI-driven answer engines and generative platforms. This role sits at the intersection of search strategy, content credibility, entity architecture, and platform behavior, especially for regulated industries like healthcare and life sciences. The role requires client leadership, strategic pitch ownership, operational governance, and enablement of teams while shaping market-facing GEO/AIO offerings. Key Responsibilities 1. Client Handling & Program Ownership • Serve as the primary GEO/AIO SME for clients and strategic accounts • Own end-to-end GEO engagement including audits, strategy, and optimization • Collaborate with stakeholders across Digital, Brand, Medical, IT, Legal • Provide risk-aware advisory in regulated environments 2. Strategic Pitches & Capability Enablement • Lead GEO/AIO sections in pitches and RFPs • Build frameworks such as GEO maturity models and AI readiness assessments • Enable teams with playbooks, decks, and FAQs • Contribute to thought leadership 3. Governance & Quality • Define governance frameworks, SOPs, and quality benchmarks • Ensure compliance across medical/legal standards • Act as escalation point for complex risks 4. Solutioning & GTM • Shape GEO/AIO solutions such as AI audits and response monitoring • Define service packaging and pricing • Drive cross-sell and upsell opportunities • Support pilot programs and case studies Technical Qualifications • Understanding of generative AI systems and information retrieval • Strong SEO fundamentals including entity optimization and schema • Experience with large content ecosystems and medical content • Knowledge of analytics frameworks for AI visibility and citation tracking Basic Qualifications • 12+ years in digital marketing • Experience with US/EU clients preferred • Agency background with SEO & GEO leadership • Strong stakeholder management and leadership skills Good to have EQUAL OPPORTUNITY Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.