Associate Manager - Performance Marketing (Marketplace)

Job description

Role: Associate Manager – Performance Marketing Responsibilities Plan, launch, and optimize advertising campaigns on platforms like Amazon Ads (SP, SB, SD), Flipkart PLA, PCA, Myntra & Purplle etc., Quick Comm. Ads Blinkit, Swiggy & Zepto. Monitor performance metrics like ACOS, ROAS, CTR, and conversion rates across SKUs Drive new product launches with visibility strategies (paid + organic push) Optimize keyword targeting, product placement, and sponsored listings Budgeting & Media Planning Allocate monthly performance budgets across channels and marketplaces Track daily spends and performance to ensure profitability and goal alignment Drive platform-specific promotional spends during sales/events (BBD, Prime Day, Pink Friday, etc.) Data Analysis & Reporting Analyze traffic, conversion, and retention metrics from marketplace dashboards (Amazon Brand Analytics, Amazon PI, etc.) Create and present performance reports with actionable insights to internal stakeholders Maintain dashboards for campaign effectiveness, competitor benchmarking, and ROI Collaboration & Execution Work closely with marketplace account managers to identify growth opportunities Coordinate with catalog, pricing, and supply chain teams to ensure campaign readiness Align with brand and creative teams to build high-converting ad assets Key Requirements 2-3 years of experience in performance or marketplace marketing for e-commerce brands Deep understanding of Advertising Console of Amazon, Flipkart, Blinkit, Swiggy & Zepto etc. Strong analytical skills with experience in Excel, Google Sheets, and marketplace reporting tools Hands-on with keyword optimization, bidding strategies, and marketplace algorithms Ability to manage multiple platforms, campaigns, and stakeholders simultaneously Skills: campaign tracking,performance marketing,marketplae