Growth Marketing Manager

Job description

Roles and Responsibilities : • Develop and execute growth marketing strategies to drive user acquisition, retention, and revenue growth for the company's B2B SaaS product. • Collaborate with cross-functional teams to identify opportunities for improvement in customer engagement, onboarding, and churn management. • Design and implement targeted campaigns using CleverTap to increase app installs, subscriptions, and overall user base. • Analyze campaign performance metrics to optimize future marketing initiatives. Job Requirements : • 4-8 years of experience in b2b marketing or growth marketing with a focus on mobile apps (e.g., app marketing). • Proven track record of developing successful growth strategies that drive results (e.g., increasing user acquisition rates). • Strong understanding of CRM systems (CleverTap) and ability to leverage them for targeted campaigns. • Experience with churn management techniques to reduce attrition rates.