Associate -Partner Marketing

Job description

• Own the planning, execution, and performance tracking of multi-channel alliance and partner marketing programs to drive awareness, demand generation, and pipeline. • Work closely with the partner Marketing team to develop and co-create joint marketing assets, including presentations, emails, brochures, case studies, thought leadership, and solution collateral. • Collaborate cross-functionally with industry, vertical, and competency marketing teams to ensure tight alignment with alliance priorities and maximize impact of joint GTM programs. • Lead project management across alliance initiatives—prioritizing programs that support the overall alliances strategy, partner-specific plans, opportunity development, and account-based motions. • Drive large-scale industry events, executive forums, and customer roundtables in collaboration with sales and partner teams. • Support and manage Analyst & Advisory Relations activities related to the alliance, including participation in studies, assessments, and briefings. • Own internal and external communications for the alliance, including newsletters, customer/partner mailers, announcements, and press releases. • Drive top-of-the-funnel pipeline contribution through integrated campaigns spanning digital, content, events, and ABM-led motions. • Track, analyse, and report on campaign performance and partner marketing ROI, deriving insights to continuously optimize programs. Profile : Candidate with 5-7 years relevant experience . • Strong communication and stakeholder management skills with a proactive, creative, and entrepreneurial mindset . • Excellent organizational and program management capabilities, with the ability to manage multiple initiatives in parallel.