Associate Process Manager

Job description

Job Description Key Responsibilities Optimization Strategy & Consulting • Develop and own optimization and experimentation roadmaps aligned with client business objectives. • Identify customer journey friction points and conversion opportunities through quantitative and qualitative analysis. • Conduct opportunity assessments and prioritize testing initiatives based on potential business impact. • Define optimization strategies across acquisition, engagement, conversion, retention, and cross-sell journeys. • Act as a trusted advisor to clients on personalization and experimentation best practices. Experimentation Program Management • Lead end-to-end A/B testing and multivariate testing programs. • Facilitate hypothesis generation workshops with business and product teams. • Create detailed test plans, success metrics, audience definitions, and measurement frameworks. • Ensure proper test governance, prioritization, and experimentation discipline. • Manage testing calendars and stakeholder alignment. Adobe Target & Personalization • Translate business requirements into Adobe Target use cases. • Design audience segmentation and personalization strategies. • Collaborate with technical teams for Adobe Target activity implementation. • Support recommendations around automated personalization, recommendations, and experience targeting capabilities. • Validate test setup and ensure alignment with business objectives. Analytics & Insights • Analyze behavioral, customer, and campaign performance data. • Leverage Adobe Analytics, Customer Journey Analytics, or other analytics platforms to identify optimization opportunities. • Interpret test results and derive actionable recommendations. • Quantify business impact, revenue uplift, and customer experience improvements. • Develop executive-level reporting and performance dashboards. Stakeholder Management • Partner with marketing, digital, product, UX, and analytics teams. • Present testing strategies, insights, and recommendations to senior stakeholders. • Drive adoption of experimentation culture across client organizations. • Conduct regular business reviews and optimization performance updates. Required Qualifications • Bachelor's degree in Business, Marketing, Analytics, Economics, Engineering, or related field. • 7+ years of experience in CRO, digital optimization, experimentation, personalization, or digital analytics. • Hands-on experience with Adobe Target. • Strong understanding of A/B testing methodologies and statistical concepts. • Experience working with Adobe Analytics, Google Analytics, or similar analytics platforms. • Ability to translate business problems into testable hypotheses. • Strong analytical, presentation, and stakeholder management skills. • Experience managing enterprise-level optimization programs. Preferred Qualifications • Adobe Target Business Practitioner Certification. • Experience with Adobe Experience Platform (AEP), RTCDP, or Adobe Journey Optimizer. • Familiarity with UX research, customer journey mapping, and behavioral analytics tools. • Understanding of experimentation statistics, confidence levels, significance, and test design. • Experience within BFSI, Retail, Telecom, Travel, or other large enterprise environments. Key Skills • Adobe Target • Conversion Rate Optimization (CRO) • A/B Testing & Multivariate Testing • Personalization Strategy • Experimentation Program Management • Adobe Analytics • Customer Journey Analysis • Hypothesis Development • Segmentation & Audience Strategy • Data Analysis & Reporting • Stakeholder Management • Digital Marketing Optimization Success Measures • Increase in conversion rates and key business KPIs. • Growth in experimentation velocity and testing maturity. • Personalization adoption across customer journeys. • Revenue uplift and customer experience improvements. • Stakeholder satisfaction and strategic influence. • Quality and scalability of optimization programs. Career Progression Adobe Target Business Consultant → Senior Business Consultant → Lead Consultant → Optimization Practice Lead / Personalization Strategist / Digital Experience Consultant.