Associate Process Manager

Job description

**Job Description** Key Responsibilities Optimization Strategy & Consulting - Develop and own optimization and experimentation roadmaps aligned with client business objectives. - Identify customer journey friction points and conversion opportunities through quantitative and qualitative analysis. - Conduct opportunity assessments and prioritize testing initiatives based on potential business impact. - Define optimization strategies across acquisition, engagement, conversion, retention, and cross-sell journeys. - Act as a trusted advisor to clients on personalization and experimentation best practices. Experimentation Program Management - Lead end-to-end A/B testing and multivariate testing programs. - Facilitate hypothesis generation workshops with business and product teams. - Create detailed test plans, success metrics, audience definitions, and measurement frameworks. - Ensure proper test governance, prioritization, and experimentation discipline. - Manage testing calendars and stakeholder alignment. Adobe Target & Personalization - Translate business requirements into Adobe Target use cases. - Design audience segmentation and personalization strategies. - Collaborate with technical teams for Adobe Target activity implementation. - Support recommendations around automated personalization, recommendations, and experience targeting capabilities. - Validate test setup and ensure alignment with business objectives. Analytics & Insights - Analyze behavioral, customer, and campaign performance data. - Leverage Adobe Analytics, Customer Journey Analytics, or other analytics platforms to identify optimization opportunities. - Interpret test results and derive actionable recommendations. - Quantify business impact, revenue uplift, and customer experience improvements. - Develop executive-level reporting and performance dashboards. Stakeholder Management - Partner with marketing, digital, product, UX, and analytics teams. - Present testing strategies, insights, and recommendations to senior stakeholders. - Drive adoption of experimentation culture across client organizations. - Conduct regular business reviews and optimization performance updates. **Required Qualifications** - Bachelor's degree in Business, Marketing, Analytics, Economics, Engineering, or related field. - 7+ years of experience in CRO, digital optimization, experimentation, personalization, or digital analytics. - Hands-on experience with Adobe Target. - Strong understanding of A/B testing methodologies and statistical concepts. - Experience working with Adobe Analytics, Google Analytics, or similar analytics platforms. - Ability to translate business problems into testable hypotheses. - Strong analytical, presentation, and stakeholder management skills. - Experience managing enterprise-level optimization programs. **Preferred Qualifications** - Adobe Target Business Practitioner Certification. - Experience with Adobe Experience Platform (AEP), RTCDP, or Adobe Journey Optimizer. - Familiarity with UX research, customer journey mapping, and behavioral analytics tools. - Understanding of experimentation statistics, confidence levels, significance, and test design. - Experience within BFSI, Retail, Telecom, Travel, or other large enterprise environments. Key Skills - Adobe Target - Conversion Rate Optimization (CRO) - A/B Testing & Multivariate Testing - Personalization Strategy - Experimentation Program Management - Adobe Analytics - Customer Journey Analysis - Hypothesis Development - Segmentation & Audience Strategy - Data Analysis & Reporting - Stakeholder Management - Digital Marketing Optimization Success Measures - Increase in conversion rates and key business KPIs. - Growth in experimentation velocity and testing maturity. - Personalization adoption across customer journeys. - Revenue uplift and customer experience improvements. - Stakeholder satisfaction and strategic influence. - Quality and scalability of optimization programs. Career Progression Adobe Target Business Consultant → Senior Business Consultant → Lead Consultant → Optimization Practice Lead / Personalization Strategist / Digital Experience Consultant.