Associate Program Manager

Job description

**Job Description** **Primary Job Responsibilities:** The Program Management team is responsible for managing the development of Global Marketing Campaigns by a variety of teams. The Digital Marketing Campaign Manager (hereafter Campaign Manager) will create project plans and facilitate cross-functional efforts to help marketers design and launch end to end digital marketing campaigns through email, onsite and other channels. The primary job responsibilities of the Campaign Manager include: - Work with marketing managers from inception of marketing campaigns in a consultative manner to lead and guide marketing managers in the roll out of the marketing campaign(s). - Partnering with Marketing Manager, the Digital Marketing Program Manager is responsible for the end to end management of marketing program across all channels and touch points. - Maintain and open channel of communication with Marketing managers throughout the life of the program to define and document campaign requirements within the internal marketing resource management (MRM) solution - Gather the campaign requirements and work with cross functional team and involve domain experts where required while project managing all aspects of the campaign milestones and deliverables. - Help Marketing Managers define the general vision of the program, and ensure that all teams involved understand their deliverables and due dates. - Develop a master project plan to coordinate all of the activities of the teams. - Create segmentation plans that support marketing campaigns and for the Marketing Operations team to execute and automate those segmentation plans - Manage the Creative Development process (where required) to ensure that the creative teams understand the direction of Marketing, that communications between the teams are conveyed in a timely fashion and that Legal, Brand and other pertinent teams have input - When relevant, ensure that cross functional teams/domain experts are involved in setting up relevant metrics and ensure that results of the campaign are reported in a consistent manner. - Keep abreast of ad-technology, marketing technology and developments. - Should understand email marketing, performance marketing. - Understanding of social media marketing a plus. General Position Requirements / Scope - At least 7-10 years’ experience in marketing of which 4 years should be in project management across cross-functional teams for multi-channel digital campaigns - Experience in direct marketing or database marketing a plus. - Demonstrated ability to handle multiple simultaneous programs - Experience in creating project plans that range upwards to 100 tasks in either Microsoft Project - Ability to work with cross-functional teams and Marketing in-person and over the phone. - Excellent process flow management capabilities - Excellent attention to detail - Excellent interpersonal skills - Excellent problem solving and organization skills - Strong written and oral communication skills - Proficient with basic office applications such as Excel and PowerPoint - Bachelor’s degree **Shift (APJ / EMEA / US / Any combination)** : APAC/General/EMEA