Channel Marketing Manager

Job description

Hiring Requirement Key Skills & Responsibilities: • Liaise effectively with the Sales Team and Regional/State Heads. • Plan and execute ATL & BTL marketing activities. • Strong negotiation and stakeholder management skills. • Sound understanding of ATL/BTL ROI and marketing effectiveness. • Experience in budget planning and allocation. • Strong data analysis and reporting capabilities. • Manage retailer engagement programs, schemes, and RBP initiatives. • Product-focused approach with regular market visits and execution monitoring. • Ensure seamless implementation of marketing campaigns and on-ground activities. • Delivering business/market share in collaboration with local Sales teams for the year/quarter/month. • Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the head of channel marketing. • Responsible for general trade business. • Deploy the execution of BTL activations like in shop branding, POSMs, Indoor & outdoor visibility for Key Metro stores, drive ROI of the same. • Design trade marketing trade schemes / promotions for all BU to gain market shares/ share in trade with positive ROIs, drive metro-based micromarketing opportunities. • Tracking the numeric & weighted distribution. Roll out programs to gain weighted distribution / counter shelf via right programs in metros. • Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs • Faster & more accurate decision making for bigger metro stores. • Devise & execute appropriate promotions for alternate channels like modern trade / CSD /CPC in metros. • Track competition activities in the store and counter the same using innovative cost-effective strategies, mount share gain strategies / Local activations / promoter strategies to gain counter share. • Initiate local level BTL elements / activities / programs / engagements as per market needs. • Managing the ISP / RPL outlets, drive promoter incentive structures, drive Tertiary business. • Drive salesmen capability end to end, drive DSO rewards and recognition programs. • Drive and implement category playbook. Drive and leverage RBP and RPL program