Channel Marketing Manager

Job description

**Hiring Requirement Key Skills & Responsibilities:** - **Liaise effectively with the Sales Team and Regional/State Heads.** - **Plan and execute ATL & BTL marketing activities.** - **Strong negotiation and stakeholder management skills.** - **Sound understanding of ATL/BTL ROI and marketing effectiveness.** - **Experience in budget planning and allocation.** - **Strong data analysis and reporting capabilities.** - **Manage retailer engagement programs, schemes, and RBP initiatives.** - **Product-focused approach with regular market visits and execution monitoring.** - **Ensure seamless implementation of marketing campaigns and on-ground activities.** - Delivering business/market share in collaboration with local Sales teams for the year/quarter/month. - Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the head of channel marketing. - Responsible for general trade business. - Deploy the execution of BTL activations like in shop branding, POSMs, Indoor & outdoor visibility for Key Metro stores, drive ROI of the same. - Design trade marketing trade schemes / promotions for all BU to gain market shares/ share in trade with positive ROIs, drive metro-based micromarketing opportunities. - Tracking the numeric & weighted distribution. Roll out programs to gain weighted distribution / counter shelf via right programs in metros. - Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs - Faster & more accurate decision making for bigger metro stores. - Devise & execute appropriate promotions for alternate channels like modern trade / CSD /CPC in metros. - Track competition activities in the store and counter the same using innovative cost-effective strategies, mount share gain strategies / Local activations / promoter strategies to gain counter share. - Initiate local level BTL elements / activities / programs / engagements as per market needs. - Managing the ISP / RPL outlets, drive promoter incentive structures, drive Tertiary business. - Drive salesmen capability end to end, drive DSO rewards and recognition programs. - Drive and implement category playbook. Drive and leverage RBP and RPL program