Cluster Sales Manager- Dsa

Job description

Roles & Responsibilities • Lead, manage, and expand the DSA (Direct Selling Agent) network across the assigned cluster. • Recruit, onboard, and develop new DSAs to increase business reach and market penetration. • Drive sales of financial products such as Personal Loans products through the DSA channel. • Achieve monthly, quarterly, and annual sales targets by maximizing DSA productivity. • Build and maintain strong relationships with existing DSAs, connectors, and channel partners. • Monitor DSA performance and provide regular training, coaching, and support to improve business output. • Ensure timely sourcing and submission of customer applications with complete documentation. • Coordinate with Operations, Credit, and Risk teams for faster processing and loan disbursement. • Track the sales pipeline, conversion ratio, and disbursement status to ensure business growth. • Identify new business opportunities and expand the DSA network in untapped markets. • Conduct regular market visits to understand competitor activities and customer requirements. • Ensure compliance with company policies, regulatory guidelines, and KYC norms. • Prepare and present daily, weekly, and monthly MIS reports on sales performance and business development. • Resolve DSA and customer queries promptly to maintain high service standards. • Motivate and lead the cluster sales team to achieve organizational goals and improve overall productivity. Key Skills Required • Strong leadership and team management skills. • Excellent communication, negotiation, and relationship-building abilities. • Experience in DSA/channel sales within Banking, NBFC, or Financial Services. • Knowledge of retail lending products and sales processes. • Target-oriented with strong analytical and problem-solving skills. • Proficiency in MS Excel, CRM tools, and sales reporting.