Customer Retention Manager (App)

Job description

**About Us** We are surrounded by the world's leading consumer companies led by technology - Amazon for retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc. Food & Beverage is the only consumer sector where large players are still traditional restaurant companies. At Rebel Foods, we are challenging this status quo as we are building the world's most valuable restaurant company on the internet, superfast. The opportunity for us is immense due to the exponential growth in the food delivery business worldwide which has helped us build 'The World's Largest Internet Restaurant Company' in the last few years. Rebel Foods' current presence in India & Middle East with close to 50 brands and 4500+ internet restaurants has been built on The Rebel Operating System. While for us it is still Day 1, we know we are in the middle of a revolution towards creating never seen before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the 500-year-old industry with technology at its core. We urge you to refer to the below to understand how we are changing the restaurant industry before applying at Rebel Foods. https://spirit.rebelfoods.com/why-is-rebel-foods-hiring-super-talented-engineers-b88586223ebe https://spirit.rebelfoods.com/how-to-build-1000-restaurants-in-24-months-the-rebel-method-cb5b0cea4dc8 https://spirit.rebelfoods.com/winning-the-last-frontier-for-consumer-internet-5f2a659c43db https://spirit.rebelfoods.com/a-unique-take-on-food-tech-dcef8c51ba41 **About EatSure:** With a selection of curated/trusted restaurants across categories/missions, EatSure - Foodcourt on an app, is fundamentally positioned as the World's largest omnichannel food court. EatSure will aim to provide a differentiated best in class customer experience by focusing on the following three core value propositions: 1. Multiple Restaurants delivered in one order 2. Exclusive offerings, available on EatSure Food Court 3. Transparency/assurance across Product, Process, Price, People, and Packaging. As a platform, EatSure is focused on empowering the success of brands present on it across food missions by providing them access to an ecosystem of services – kitchen infrastructure, supply chain, last mile, culinary expertise and much more to help them scale in a profitable manner. What this means for their business is hyperlocal reach across 70+ cities in the country. We leverage and maximise the true potential of what we have built over the years, since our inception in 2012 and are set to fuel the next biggest revenue channel for Rebel. Read more about it here: https://medium.com/@jaydeep\\_barman/rebel-launcher-2-0-entrepreneurs-wanted-9d91fa2a53da **About the Role** We’re looking for a data-driven CRM Specialist to join our Customer Lifecycle team. You’ll play a key role in driving engagement, retention, and loyalty through personalized lifecycle communication across millions of users. **What You’ll Do** - Execute CRM campaigns across the customer lifecycle — onboarding, engagement, retention, and reactivation. - Use data to map touchpoints, identify pain points, and design interventions. - Build personalized journeys and loyalty programs that drive stickiness and repeat usage. - Partner with Product, Marketing, and Growth teams to ensure unified customer communication. - Track and report campaign performance, optimize for CTR, retention, and frequency. - Segment user cohorts and tailor messaging strategies for each segment. - Leverage tools like MoEngage, CleverTap, or similar to execute automated journeys. **Who You Are** - 3–5 years of experience in CRM, lifecycle marketing, or retention. - Hands-on with marketing automation platforms (MoEngage / CleverTap / WebEngage). - Strong analytical & Excel skills — you love turning data into decisions. - Creative, structured communicator with attention to detail. - A multitasker who thrives in a fast-paced, cross-functional environment. - Bachelor’s degree in Marketing, Business, or related field. - The Rebel Culture: We believe in empowering and growing people to perform the best at their job functions. We follow Outcome-oriented, fail-fast iterative & collaborative culture to move fast in building tech solutions. Rebel is not a usual workplace. The following slides will give you a sense of our culture, how Rebel conducts itself and who will be the best fit for our company. We suggest you go through it before making up your mind. Culture@Rebel