Demand Generation Specialist

Job description

Sprinto is an **Autonomous Trust Platform** that centralizes trust requirements across **security frameworks, vendors, and customers.** Sprinto autonomously executes tasks needed to maintain trust across compliance, audits, risk management, vendor risk, privacy, and AI governance, enabling organizations to maintain a strong, reliable trust posture without draining operational bandwidth and resources on repetitive tasks. Backed by top-tier investors such as Accel, Elevation, and Blume Ventures, we’ve **raised** **$** **31.8M** in funding to fuel our mission. Trusted by over **3,000 organizations across 75 countries** , Sprinto helps organizations stay audit-ready, manage real-time risks, and scale fearlessly. With **300+ native integrations** and AI-driven automation, Sprinto supports **200+ global security standards natively** , including SOC 2, ISO 27001, GDPR, HIPAA, PCI-DSS, and more. Sprinto's extensible architecture enables organizations to build and support an infinite number of custom integrations and frameworks. **Founded in 2020** by second-time founders Girish Redekar and Raghuveer Kancherla, Sprinto powers compliance for organizations like Whatfix, Encora, Anaconda, Whatnot, Ultrahuman, WeWork, Everstage, AI Foundation, HackerRank, and many more. **Sprint With Sprinters** At Sprinto, your work has purpose — and your life has space. We are a workplace where you’re empowered to execute on your most ambitious ideas and deliver your best output in a fast-paced, innovative, and supportive environment. **What The Role Involves:** We're hiring a Demand Generation Specialist who can own our account-based marketing motion on LinkedIn end to end, from account selection to pipeline, while also driving our presence on other paid social channels like Meta and Reddit. This role is for someone who started in the trenches of LinkedIn Ads and evolved into ABM strategy. We're looking for a marketer who understands that ABM is not just uploading an account list and running ads. Someone who knows how to pick the right accounts, engage the full buying committee, sequence messaging across the funnel, and prove impact in pipeline terms, not impressions. And someone who understands that what works on LinkedIn won't work on Reddit or Meta, and can adapt targeting, messaging, and creatives to each platform's native behavior. **What Your Impact Will Look Like:** - Own Sprinto's ABM motion on LinkedIn end to end: account selection, audience strategy, campaign execution, and pipeline reporting - Build and refine ICP and account tiers using firmographic, technographic, and intent signals - Plan and run multi-stage LinkedIn campaigns across awareness, engagement, and conversion for target account lists - Engage full buying committees, not just one persona, with messaging tailored to each role and funnel stage - Manage and scale campaigns on Meta and Reddit, adapting positioning and creatives to how each platform actually behaves - Test new paid social channels, formats, and growth ideas beyond the current mix - Work on ad copy, creative briefs, and landing page direction for account-specific and channel-specific campaigns - Partner with SDR and Sales teams to align account lists, coordinate outreach timing, and hand off engaged accounts - Set up account-level measurement: engagement scoring, account progression, influenced pipeline, and CAC by segment - Run structured experiments across audiences, formats, offers, and messaging to improve account penetration and conversion - Manage integrations across LinkedIn, HubSpot, and enrichment or intent tools to keep the ABM engine running **What You’ll Bring To The Team:** - 3-7 years of hands-on paid marketing experience, with deep expertise in LinkedIn Ads - A clear evolution from running LinkedIn campaigns to owning ABM strategy and execution - Proven experience running ABM programs for B2B SaaS: 1:many, 1:few, or 1:1 - Working experience on Meta and Reddit Ads, or strong instincts for platform-native paid social - Strong grasp of account selection, buying committees, and intent signals - Comfortable with HubSpot or similar CRM, and account-level reporting - Strong messaging instincts: knows what makes a CISO stop scrolling versus a founder - Ownership mindset with the ability to operate independently **This Role Is Ideal For Someone Who** - Grew from LinkedIn Ads execution into ABM ownership - Thinks in accounts and buying committees, not clicks and leads - Knows the difference between reach and penetration within a target account - Understands how different platforms behave and refuses to copy the same playbook everywhere - Combines platform depth with strategic account thinking - Cares about pipeline and revenue influenced, not engagement metrics **How We Care For Our Sprinters :** - Work wherever you are: We’re 100% remote, so you get to choose if you want to work from home, cafe, hills or beaches - Co-working, on the house: If co-working is your jam, we offer a generous annual allowance of up to INR 14,000 annually\\* for social working - We care about your learning: We are invested in seeing you grow, and commit USD 1000 annually to help you level up your skills - We count your spark, not your leaves: We care about you not just as an employee, but as a person. So if you need a reset, make use of Unlimited leaves - Your Safety Net, Woven in: We take care of the what-ifs. From health insurance with coverage up to INR 10 lakh for you and your family, to accident protection of an additional INR 10 lakh, and life insurance worth 3× your annual salary, our benefits wrap you and your family in protection so you can focus on thriving - Workspace setup of your dreams: Work from anywhere, and if that’s home, we’ll chip in INR 35,000 to help you create a space that’s as effortless as your workflow Inclusion & Diversity - Sprinto is an equal opportunity employer and does not discriminate on the basis of race, colour, r