Digital Marketing Operations Executive

Job description

Digital Marketing Operations Executive About the Role We are looking for a Digital Marketing Operations Executive to manage end-to-end digital marketing operations, analytics, and CRM reporting for the business. This role sits at the intersection of marketing, sales, finance, and external agencies/vendors, and is responsible for ensuring accurate, timely reporting and smooth cross-functional coordination that supports data-driven decision-making across the organization. Key Responsibilities 1. Digital Marketing Operations & Analytics • Manage end-to-end digital marketing operations, including campaign tracking, performance monitoring, and stakeholder support. • Plan, execute, and optimize performance marketing campaigns across paid channels (Google Ads, Meta Ads, and other platforms) to drive lead generation and cost efficiency. • Prepare and deliver monthly Customer Acquisition Cost (CAC) reports and channel-wise performance analysis. • Generate actionable insights to support budget optimization and marketing performance tracking. • Ensure continuity of key marketing reporting and operations, including during periods of team bandwidth constraints. 2. CRM & Business Reporting (Salesforce) • Develop and maintain Salesforce dashboards and leadership reports for Sales, Marketing, Finance, and senior management. • Respond to urgent and ad-hoc reporting requests for strategic meetings and management reviews. • Ensure data accuracy, consistency, and timeliness across all CRM and business reporting outputs. 3. Cross-Functional Coordination & Vendor / Finance Operations • Coordinate with Sales, Marketing, CRM, Finance, agencies, and vendors to drive performance tracking and process alignment. • Manage purchase order (PO) and invoice processes, ensuring timely closure of vendor payments. • Drive resolution of pending operational and payment-related cases to improve overall process efficiency. Requirements & Qualifications • Bachelor's degree in Marketing, Business Administration, Statistics, or a related field (MBA preferred). • 2-4 years of experience in digital marketing operations, marketing analytics, or CRM/business reporting. • Hands-on experience with Salesforce (dashboard and report building) is highly preferred. • Strong proficiency in Excel / Google Sheets; familiarity with BI/reporting tools is a plus. • Working knowledge of marketing performance metrics such as CAC, channel ROI, and campaign performance. • Prior exposure to vendor management, PO/invoice processing, or finance coordination is an advantage. • Strong cross-functional communication and stakeholder management skills. • Ability to manage multiple priorities independently and deliver accurately under tight timelines. Key Skills • Salesforce CRM (dashboards & reporting) • Marketing analytics & performance reporting (CAC, ROI) • MS Excel / Google Sheets • Cross-functional stakeholder management • Vendor & PO / invoice management • Process orientation and attention to detail