Job Opportunity For ATL BTL Marketing role

Job description

Senior executive - ATL Marketing Location: Delhi, India | Experience: 4-5 Years | Function: Marketing - ATL & BTL About the Role We are looking for a Senior executive to handle our Above-the-Line (ATL) marketing efforts. The role is responsible for planning and executing mass-media and brand-building campaigns, while also supporting ground-level activations, events, and dealer-level marketing initiatives. The ideal candidate has a strong grip on media planning and brand campaigns, along with working exposure to on-ground BTL execution. Key Responsibilities ATL (Primary Focus) • Plan, execute, and monitor ATL campaigns across TV, print, radio, outdoor (OOH), and digital mass-media platforms. • Develop media plans in coordination with agencies, negotiate rates, and optimize spends across channels. • Own brand campaign calendars, ensuring consistent messaging and brand positioning across all mass-media touchpoints. • Track campaign performance, reach, and ROI, and report on key media and brand metrics. • Coordinate with creative and content teams to ensure timely delivery of campaign assets. BTL (Secondary Focus) • Support planning and execution of on-ground activations, events, roadshows, and dealer-level marketing initiatives. • Coordinate POSM (Point of Sale Materials) requirements and rollout for dealerships and events. • Work with vendors and regional teams to ensure smooth execution of BTL activities within budget and timelines. • Gather on-ground feedback and market insights to inform future ATL and BTL strategy. Requirements • Proven experience in planning and executing ATL campaigns across mass-media channels. • Working knowledge of BTL execution, including events, activations, and dealer marketing. • Strong vendor and agency management skills, with the ability to negotiate and manage budgets effectively. • Analytical mindset with the ability to track and report on campaign performance and ROI. • Excellent communication, coordination, and project management skills. • Ability to manage multiple campaigns and stakeholders simultaneously, across timelines. Qualifications • Bachelor's degree or equivalent; a degree or diploma in Marketing/Mass Communication is preferable. • Minimum of 4-5 years of experience in ATL & BTL marketing or an equivalent role in the same field. What We Offer • Ownership of brand-building campaigns for a fast-growing EV company. • Exposure across both mass-media strategy and on-ground marketing execution. • A collaborative, fast-paced marketing environment.