Digital Strategist

Job description

About the Company Role Name: Digital Strategist About the Role Years of Experience: 10–12 Years Role Balance: 60–70% Business & Reporting Acumen → 30–40% Adobe Launch & AEP Understanding Responsibilities • Digital strategy — end-to-end ecosystem ownership • Report-heavy analytics — independently owns reporting workflows • Hands-on with Segments, Calculated Metrics, Classifications, Data Sources, Report Builder & Data Feeds in Adobe Analytics • Adobe Target / Optimizely — hands-on, mandatory • Statistics, A/B testing & experimentation methodology • Pre-analysis — lift calculator, test sizing, hypothesis design • Business acumen with client-facing stakeholder management • Working understanding of AEP — audiences, data flows, activation, RT-CDP • Intermediate knowledge of Adobe Launch (30–40% depth expected, not expert level) Qualifications Good to Have: • Customer Journey Analytics (CJA) • Foundational Data Science knowledge • Adobe Journey Optimizer (AJO) Required Skills Digital strategy, report-heavy analytics, hands-on experience with Adobe tools. Preferred Skills Customer Journey Analytics, foundational data science knowledge, Adobe Journey Optimizer. Pay range and compensation package Not specified. Equal Opportunity Statement We are committed to diversity and inclusivity in our hiring practices.