Engagement Lead

Job description

**Roles and Responsibilities :** - Lead market intelligence efforts to identify key trends, opportunities, and threats in the financial services industry. - Conduct primary research through surveys, interviews, and focus groups to gather insights on customer needs and preferences. - Develop competitive intelligence reports summarizing findings from secondary sources such as industry publications and online resources. - Collaborate with cross-functional teams to integrate market intelligence into business strategy development. **Job Requirements :** - 5-9 years of experience in a similar role within the financial services industry. - Strong understanding of GTM (Go-to-Market) strategy and its application in a B2B environment. - Proven ability to conduct effective primary research using various methods including survey design, interviewing techniques, and data analysis tools.