Engagement Lead

Job description

Roles and Responsibilities : • Lead market intelligence efforts to identify key trends, opportunities, and threats in the financial services industry. • Conduct primary research through surveys, interviews, and focus groups to gather insights on customer needs and preferences. • Develop competitive intelligence reports summarizing findings from secondary sources such as industry publications and online resources. • Collaborate with cross-functional teams to integrate market intelligence into business strategy development. Job Requirements : • 5-9 years of experience in a similar role within the financial services industry. • Strong understanding of GTM (Go-to-Market) strategy and its application in a B2B environment. • Proven ability to conduct effective primary research using various methods including survey design, interviewing techniques, and data analysis tools.