Lead – Analyst & Advisor Relations

Job description

Job Title: Lead – Analyst & Advisor Relations Function: Marketing Location: India / Global (EMEA, US, APAC) Role Overview The Lead – Analyst & Advisor Relations will be responsible for driving analyst and advisor engagement initiatives that strengthen the organization’s market positioning, brand credibility, and go-to-market effectiveness. This role will work closely with senior stakeholders, marketing, sales, and service-line leaders to manage analyst relationships, coordinate industry evaluations, and leverage analyst insights to support business growth. Key Responsibilities Analyst Relations Management • Execute the Analyst Relations strategy aligned with business priorities and growth objectives. • Build and maintain strong working relationships with key industry analysts and advisory firms. • Support analyst engagement activities across priority service lines and solution areas. • Coordinate analyst briefings, inquiries, workshops, and relationship-building initiatives. Analyst Evaluations & Research Participation • Manage participation in key industry assessments and reports, including: • Gartner Magic Quadrant & Market Guides • Everest Group PEAK Matrix • ISG Provider Lens • Avasant RadarView • IDC, Forrester, NelsonHall, and other relevant evaluations • Coordinate RFIs, surveys, evidence submissions, customer references, and supporting documentation. • Ensure timely and high-quality responses across all analyst engagements. Executive & Stakeholder Enablement • Partner with business leaders to prepare for analyst briefings and strategic conversations. • Develop presentations, messaging frameworks, and briefing materials. • Provide analyst insights and recommendations to leadership teams. • Facilitate alignment between analysts and internal stakeholders on strategic priorities. Advisor & Ecosystem Engagement • Support relationships with advisory firms, consultants, and industry influencers. • Assist in planning advisor engagement initiatives, workshops, and innovation sessions. • Work with sales and business teams to leverage advisor relationships in strategic opportunities. Sales & Marketing Enablement • Collaborate with sales and marketing teams to integrate analyst recognition and insights into client-facing materials. • Create analyst-backed content, proof points, competitive intelligence, and sales enablement assets. • Support proposal and pursuit teams with relevant analyst perspectives and market insights. Content & Thought Leadership • Partner with marketing and communications teams to promote analyst recognitions and rankings. • Support creation of thought leadership, analyst-inspired content, social media campaigns, and industry perspectives. • Ensure consistent market messaging aligned with analyst feedback and industry trends. Governance & Reporting • Maintain analyst engagement trackers, calendars, contact databases, and reporting dashboards. • Monitor analyst coverage, sentiment, rankings, and market perception. • Track and report key metrics including engagement effectiveness, analyst visibility, and business impact. • Contribute to the development of Analyst Relations best practices, processes, and knowledge repositories. Key Skills & Competencies • Strong understanding of the analyst and advisory ecosystem within technology services, digital transformation, or consulting. • Experience engaging with firms such as Gartner, Everest Group, ISG, IDC, Forrester, Avasant, and NelsonHall. • Excellent stakeholder management and relationship-building capabilities. • Strong project management and organizational skills. • Ability to manage multiple deliverables and deadlines simultaneously. • Strong analytical, communication, and presentation skills. • Ability to translate analyst insights into actionable business recommendations. • Detail-oriented with a structured and process-driven approach. Experience & Qualifications • 8–12 years of experience in Analyst Relations, Strategic Marketing, Product Marketing, Corporate Marketing, or B2B Technology Marketing. • Proven experience supporting analyst evaluations, briefings, and engagement programs. • Experience working with senior leadership, sales teams, and service-line leaders. • Strong understanding of the IT services, consulting, or technology services industry. • Bachelor's degree required; MBA or equivalent qualification preferred.