Manager-II - MARKETING SC
ICICI Prudential Life Insurance · State of Mahārāshtra, India
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ICICI Prudential Life Insurance · State of Mahārāshtra, India
Core Responsibilities • Execute day-to-day brand strategy/ tasks across various multi-channel projects • Responsible for Brand social media – conceptualization, ideation, execution, and tracking • Responsible for development and maintenance of the Brand mascot • Content responsibilities – • - Review copy, videos, and graphics to make sure the brand voice stays uniform. • Production development & coordination during large asset development • Manage timelines and asset delivery with external partners. • Creative ideation to leverage and maintain Brand imagery • Maintain reports and trackers Key Skills Required • Strong project management to handle multiple tasks on tight deadlines. • Ability to read data reports and spot consumer shifts. • Digital/ Social Media Literacy