Manager - Sales (METRO Cash & Carry India)

Job description

**Job Title**: ***Manager - Sales** (Assistant Store Manager Grade)* **Location**: **Bangalore, Karnataka** **Industry**: B2B Wholesale & Retail **Reports to**: Store Business Head (Store Manager) **Job Purpose** The Manager - Sales will oversee sales growth, customer acquisition, and team management across various customer channels, including Traders, HoReCa, and Offices & Institutions. Responsible for driving business development and repeat billing from tagged customers. **Key Responsibilities** - Drive overall **sales growth** and market penetration in target segments. - Lead the **customer acquisition** strategy to expand the client base. - Manage, mentor, and motivate a team of 15-20 Sales Executives through Department Managers or Team Leaders. - Drive sales across multiple customer channels (Traders, HoReCa, Offices & Institutions). - Lead **business development** initiatives to increase market share and sales volume. - Ensure **repeat billing** from tagged customers and enhance customer retention strategies. - Monitor and adjust strategies to achieve **sales targets** and customer satisfaction. - Collaborate with cross-functional teams to ensure operational efficiency and sales alignment. - Evaluate market trends and competition to develop proactive sales strategies. - Maintain regular reporting to the **Store Business Head** on sales performance and team progress. **Key Performance Indicators (KPIs)** - **Sales Growth**: Achieving growth in sales revenue across key customer segments. - **Repeat Billing**: Maximizing the frequency of repeat sales from tagged customers. - **HVS vs NHVS Sales Proportion**: Managing the balance between High-Value Sales (HVS) and Non-High-Value Sales (NHVS). - **Increasing Share of Wallet**: Growing the sales contribution from existing clients. - **Achieving Top Line and Bottom Line Business Limits**: Meeting financial targets and profitability goals. **Functional Competencies** - Strong **sales management** and team leadership skills. - Ability to develop and execute strategic **business development** plans. - Proficiency in **customer acquisition** and **retention strategies**. - In-depth knowledge of **B2B wholesale and retail** industry dynamics. - Experience in handling sales **across multiple channels**. - **Knowledge of the local market** to understand customer preferences and trends. **Behavioural Competencies** - Excellent **communication** and interpersonal skills. - Strong **problem-solving** and decision-making abilities. - Ability to work under **pressure** and meet deadlines. - High level of **empathy** and emotional intelligence in team management. - **Results-oriented**, with a focus on achieving business objectives. **Requirements** - **Area Sales Manager level experience** in FMCG sales. - Background in **Processed Food**, **Commodities**, and **DnT product range** within the FMCG industry. - **Minimum Graduate** qualification, with preference for **PGDBM** in **Sales & Marketing specialization**. - **Knowledge of the local market** to cater to customer needs effectively.