Manager/ Senior Manager Content Marketing /Webinar strategist

Job description

About the Role We are looking for a strategic growth driver to lead our webinars function end-to-end, from content planning and speaker onboarding to registrations, engagement, and revenue. Webinars are among our most visible learner touchpoints, and this role sits within the Product Marketing team at the intersection of content, sales, social media, and product. Your first big charter is to scale Build-a-thons, our hands-on live workshop format, from a successful new experiment into a repeatable, high-volume channel that delivers quality leads and measurable revenue growth. You will lead and mentor a lean team, bring the webinar point of view into leadership meetings and business discussions, and operate with full ownership, autonomy, and the reach of a brand like Simplilearn behind you. What You Will Own • Build-a-thon scale-up: own the roadmap for our hands-on workshop format, from topic selection and speaker curation to run of show, and grow it into a consistent driver of quality leads and enrollments • End-to-end webinar strategy and execution: themes, formats, calendar, target personas, and GTM plans across programs and university and industry partners • Audience building: drive targeted registrations with support from our CRM, paid, and social teams • Revenue focus: turn interest into inquiries and course enrollments in partnership with our sales team, with clear accountability for lead quality, not just volume • Data and storytelling: work closely with CRM, copy, and product marketing to translate complex topics into sharp, digestible narratives and to analyze performance data • Speaker curation and preparation: train your team to scout, onboard, and prepare internal and external speakers, including hands-on facilitators for workshop formats • User experience: optimize the pre, during, and post-webinar journeys to maximize attendance and conversions with support from our Copy and CRM teams • Experiment and scale the performance engine: test new formats (program previews, live Q&As, masterclasses, workshop variants) and double down on what works • Leadership voice: represent the webinar channel in leadership meetings and business reviews, reporting on pipeline, revenue contribution, and what comes next • Team leadership: lead and mentor a lean team to deliver results What You Bring • 5+ years of experience in content marketing and webinars, including leading high-performing webinar sessions or virtual event campaigns. Or experience in a similar marketing role. • A storyteller's mindset with a strong command of content, structure, and hooks • Excellent communication and presentation skills • Proven ability to drive pipeline, revenue, or signups, with a bias toward lead quality • Comfortable with data: you know what to measure, how to interpret it, and how to act on it (you do not need to be an expert in data and analytics) • Experience working cross-functionally with copy, sales, CRM, product, and performance teams • Comfortable presenting to senior leadership and backing a plan with numbers • Bonus (not mandatory): experience running workshop-style or interactive live formats, or with tools like Zoom Webinar, Webex, or marketing automation platforms Why Join Us? • Own a high-impact, high-visibility charter that directly drives business outcomes • Sit within Product Marketing and shape how the webinar channel shows up in leadership and business conversations • Work with a smart, fast-moving marketing team and a brand that reaches millions of learners • Build something scalable and get full credit for it • A chance to shape the future of how professionals upskill across the globe