Marketing Manager

Job description

**Job Purpose** - To drive field marketing initiatives across the cluster by ensuring effective implementation of marketing modules, strengthening end-user engagement, enabling sales teams, and delivering actionable market insights to enhance business growth. **Key Responsibilities** **Field Marketing Execution (Modules I & II)** - Ensure seamless implementation of all **Quarterly Market Development Plans (MDPs) and field marketing modules** . - Enable execution by provisioning required tools, resources, and support systems for on-ground teams. - Track and evaluate effectiveness of marketing initiatives and provide actionable insights to HO and Category teams. - Drive corrective actions in **exception territories / underperforming products** in alignment with HO plans. **Competitive Strategy & Market Activation** - Monitor competitor activities and **drive counteraction strategies** to gain share, especially in **large outlets** . - Provide regular market intelligence and feedback to ZM and HO to refine strategy. **Customer Conversion Initiatives** - Lead engagement and conversion of **Large Contractors** and develop a sustainable ecosystem. - Activate and engage **Specialized Contractors** . - Enable team to drive **Architect and Interior Designer conversions** . **Product Marketing & Launch Execution** - Drive implementation of marketing modules for: - **New Products (NP)** - **Products Under Launch (PUL)** - **Young Products (YP)** - Ensure effective **pre-launch activities** , trade activations, and coordination with developers and agencies. - Collaborate with Category teams and external agencies for execution, review, and performance tracking. - Provide insights and recommendations for **post-launch strategies** . **Market Insights & Feedback** Deliver **timely and meaningful market feedback** on key initiatives. Lead and execute **market research and insight projects** in coordination with ZM and HO teams. **People Management & Capability Building** Manage and develop SFME teams through: Structured **induction programs for new joiners** Training on new modules and refresher sessions Conduct regular **performance reviews (BDE/TME)** against defined KPIs via SFME MRM. Provide **coaching, on-the-job training, and performance feedback** . Drive and monitor **SFME Scorecards** and ensure corrective actions. **Sales & Cross-functional Coordination** Collaborate closely with Sales teams to drive **field marketing initiatives across clusters** . Contribute to: Achievement of **monthly and quarterly secondary sales targets** Driving **range selling and focus product initiatives** Building strong **contractor ecosystems** **End-User Management** Ensure **robust user database generation** based on defined norms. Drive **relationship-building initiatives** such as: Club formations Expert panels Engagement programs and events **Key Performance Indicators (KPIs)** Execution effectiveness of field marketing modules Market share gain in target segments/outlets Conversion of large contractors & influencers Success of product launches and adoption metrics Quality and timeliness of market insights Sales performance (secondary targets & product mix) SFME team productivity and capability development **Key Skills & Competencies** Strong **market understanding and analytical skills** Stakeholder management (Sales, Marketing, Agencies) Execution excellence and project management Team leadership and coaching ability Strategic thinking with a results-driven mindset