Marketing Manager

Job description

Job Purpose • To drive field marketing initiatives across the cluster by ensuring effective implementation of marketing modules, strengthening end-user engagement, enabling sales teams, and delivering actionable market insights to enhance business growth. Key Responsibilities Field Marketing Execution (Modules I & II) • Ensure seamless implementation of all Quarterly Market Development Plans (MDPs) and field marketing modules . • Enable execution by provisioning required tools, resources, and support systems for on-ground teams. • Track and evaluate effectiveness of marketing initiatives and provide actionable insights to HO and Category teams. • Drive corrective actions in exception territories / underperforming products in alignment with HO plans. Competitive Strategy & Market Activation • Monitor competitor activities and drive counteraction strategies to gain share, especially in large outlets . • Provide regular market intelligence and feedback to ZM and HO to refine strategy. Customer Conversion Initiatives • Lead engagement and conversion of Large Contractors and develop a sustainable ecosystem. • Activate and engage Specialized Contractors . • Enable team to drive Architect and Interior Designer conversions . Product Marketing & Launch Execution • Drive implementation of marketing modules for: • New Products (NP) • Products Under Launch (PUL) • Young Products (YP) • Ensure effective pre-launch activities , trade activations, and coordination with developers and agencies. • Collaborate with Category teams and external agencies for execution, review, and performance tracking. • Provide insights and recommendations for post-launch strategies . Market Insights & Feedback Deliver timely and meaningful market feedback on key initiatives. Lead and execute market research and insight projects in coordination with ZM and HO teams. People Management & Capability Building Manage and develop SFME teams through: Structured induction programs for new joiners Training on new modules and refresher sessions Conduct regular performance reviews (BDE/TME) against defined KPIs via SFME MRM. Provide coaching, on-the-job training, and performance feedback . Drive and monitor SFME Scorecards and ensure corrective actions. Sales & Cross-functional Coordination Collaborate closely with Sales teams to drive field marketing initiatives across clusters . Contribute to: Achievement of monthly and quarterly secondary sales targets Driving range selling and focus product initiatives Building strong contractor ecosystems End-User Management Ensure robust user database generation based on defined norms. Drive relationship-building initiatives such as: Club formations Expert panels Engagement programs and events Key Performance Indicators (KPIs) Execution effectiveness of field marketing modules Market share gain in target segments/outlets Conversion of large contractors & influencers Success of product launches and adoption metrics Quality and timeliness of market insights Sales performance (secondary targets & product mix) SFME team productivity and capability development Key Skills & Competencies Strong market understanding and analytical skills Stakeholder management (Sales, Marketing, Agencies) Execution excellence and project management Team leadership and coaching ability Strategic thinking with a results-driven mindset