Influencer Marketing Manager

Job description

Role Title: Manager / Senior Manager - User Marketing Location: Mumbai Experience: 8+ Years We are looking for a dynamic professional to lead User Marketing & Influencer Marketing initiatives for specific business categories. The role will own end-to-end influencer marketing programs, user social media platforms, content creation, digital amplification, and MarTech-based dissemination of user-focused marketing initiatives. Key Responsibilities · Develop and execute influencer marketing strategies · Identify, onboard and manage influencers/creators · Manage user-focused social media handles and content calendars · Create engaging short-form video and static content · Drive content amplification and performance tracking · Leverage MarTech platforms for user engagement and communication · Collaborate with agencies, content creators, category and sales teams · Use innovative approaches as platforms algorithms evolve Ideal Candidate · 8+ years of experience in Influencer Marketing, Content Marketing, social media marketing. · Strong understanding of content creation, creator partnerships, and digital growth · Data-driven experience of tracking campaign performance and ROI · Excellent stakeholder and agency management skills Hiring for one of the leading client in chemical Industry.