Medico-Marketing & Brand Strategy Lead

Job description

Medico-Marketing & Brand Strategy Lead Job Description: Medico-Marketing & Brand Strategy Lead is a strategic, global marketing role responsible for shaping therapy-anchored brand strategy for biosimilars & generic formulation across advanced and emerging markets. Business Area: Global Marketing Communications Key Responsibilities: 1. Therapy & Disease Area Strategy • Serve as the global therapy expert for assigned disease areas. • Identify unmet needs, patient journey gaps, and biosimilar adoption barriers across advanced and emerging markets. 2. Medico-Marketing Narrative & Value Proposition • Define the core scientific and clinical story for each brand. • Translate evidence into clear, compliant, and differentiated medico-marketing narratives. 3. Global Brand & Launch Strategy Input • Shape global brand positioning and messaging frameworks. • Provide therapy-anchored strategic inputs for new product launches and lifecycle plans. 4. Market Insight Synthesis • Lead cross-market insight generation (HCP, payer, practice). • Synthesize insights into strategic hypotheses and launch assumptions for regions. 5. Medical–Marketing Bridge & Governance • Partner with Medical Affairs to align evidence, claims, and messaging. • Establish standards for scientific storytelling and medico-marketing excellence within GMC. Skills/Experience: • 10 - 15 years of experience in Medico-marketing, Brand strategy, medical affairs–marketing interface, Biosimilars / biologics / specialty pharma. • Understanding of the Oncology/immunology/Diabetes therapy area • Proven experience in therapy-led brand building with hands-on involvement in global or regional product launches. • Experience across advanced (US/EU) markets • Strong understanding of regulatory and compliance constraints Educational Qualification: • Advanced degree preferred: MD, PharmD, PhD, or M.Pharm + MBA with strong clinical exposure in Life Sciences, Pharmacy, Biotechnology, or related discipline.