Program Manager

Job description

You can become a part of … Founded in 2018, BharatPe is one of India's fastest-growing fintech companies, offering a comprehensive suite of financial products and services. What began as a single interoperable QR code has grown into a platform used by over 1 crore merchants across the country. At our core, we exist to drive financial inclusion and accessibility for the real Bharat, which is underserved by traditional finance and held back by complexity, paperwork, and products never designed for it. We are changing that, by building simple, accessible financial tools that meet people where they are, in the language they speak and at the scale they need. For our merchant partners, we provide an integrated ecosystem spanning QR and PoS payments, working capital credit, and deposit and investment products, enabling small businesses to accept payments, access finance, and grow. For consumers, we are building a fast-growing set of offerings across UPI payments, Credit on UPI (BharatPe Flex), Personal Loans, and Invest (Digital Gold, Digital Silver, Fixed Deposits, and Mutual Funds), giving them a single place to pay, borrow, and grow their money. Together, these two sides of our business form a single mission: to bring the full power of digital finance to every merchant and every consumer across India, not just the few who have always had access. Alongside the business, we are equally committed to building an organization where people take genuine ownership, do their most meaningful work, and see their ideas realized at a national scale. We value diversity, and we encourage different points of view, ways of thinking, and new capabilities to strengthen and improve the lives of our customers. And that is not all. We have a lot of fun while we explore new ideas, solve real problems, collaborate, and connect, and we do it all together. Connect with us over social media, coffee, or a call. We would welcome the opportunity to tell you more. In this role, you have the opportunity to …  Develop and implement strategies to ensure BharatPe’s merchant growth and TPV (GMV)  Analyze market data and trends to drive data driven decisions  Work closely with a team of dynamic and professional individuals Responsibilities will include … This role is part of the Central Merchant platform & Growth vertical. The overall objective of this vertical is to identify and operationalize new products/ services/ initiatives that lead to growth in merchant platform and create new revenue streams. Functional Expertise DIY Merchant Network Growth  End-to-End Lifecycle Management: Drive the acquisition, retention, and reactivation of merchants across the DIY (Do-It-Yourself) network.  Performance Marketing: Design, execute, and optimize performance marketing campaigns to accelerate user acquisition and improve conversion funnels.  Churn Reduction: Identify drop-off points in the merchant journey and deploy data-backed reactivation strategies to maximize merchant Lifetime Value (LTV).  Launch in app & call center campaigns to activate merchants & grow Bharatpe network QR Initiatives & Enterprise Partnerships  QR Penetration: Spearhead offline initiatives to drastically increase BharatPe’s brand visibility and market share of QR placements across target geographies. Also plan launch of new QR form factors pan India.  GTM & Project Management: Own the Go-To-Market strategy and end-to-end project management for launching co-branded QR products with enterprise partners.  Partnership Scaling: Work closely with external enterprise partners to ensure smooth onboarding, compliance, and mutual business growth.  QR migration: Work on QR migration exercise by replacing QRs of 1 acquiring bank with another. Ad Sales & Monetization  Digital Ad Execution: Launch and manage digital advertisements sourced from external partners directly on the BharatPe Merchant App.  Creative Implementation: Oversee the operational pipeline of getting ad creatives from partners, ensuring quality checks, and seamlessly deploying them on the app in coordination with the tech and product teams.  Performance Tracking: Monitor ad campaign performance, optimize for impressions/clicks, and report ROI to partners and internal stakeholders. Stakeholder Management & Strategy  Cross-Functional Leadership: Serve as the strategic bridge between Marketing, Finance, Legal, Product, Tech, Sales, and executive leadership.  Coordinate between and work closely with Product, Sales, Operations, Tech, Marketing, and Data Science team to implement the defined products & services, and drive GTM and growth  Work closely with Product team to implement new product features and use cases  Collaborate with Marketing team to design & run communications and campaigns targeting specific cohorts and objectives  Executive Reporting: Distill complex operational metrics into clear, actionable CXO-level summaries and highly polished presentation decks (slides).  Data & Dashboards: Build, automate, and maintain robust spreadsheets and dashboards to track KPIs across all your active charters. To succeed in the role Impact  This role involves driving DIY active merchant growth, increase Network’s active QR per merchant and launching new QR form factors in the market. It also involves growing Bharatpe merchant TPV (GMV) & active merchants with help of enterprise partnerships.  Launch new initiatives to realize growth of DIY merchant network & scale brand image of Bharatpe by launching more & diverse QR form factors in market  Enhance BharatPe’s market presence among target segments Qualification & Experience (type & industry)  Graduate or Post-Graduate degree; MBA from a Tier 1 College will be plus  4 to 8 years of experience; with recent stints in a Growth/ Project management/Product role with a strong Business aspect  Ideal profile would be a combination of prior Consulting/Strategy experience plus experience in a startup/growth