Regional Sales Manager-DSA

Job description

Roles & Responsibilities **Position:** Regional Sales Manager Personal Loan (DSA Vertical) Key Roles & Responsibilities - Lead and manage the Personal Loan DSA business across the assigned region to achieve business targets. - Develop and expand the DSA (Direct Selling Agent) network by identifying, onboarding, and activating new channel partners. - Drive sales growth by increasing loan sourcing, improving productivity, and ensuring quality business generation. - Build and maintain strong relationships with existing DSAs, connectors, and referral partners. - Monitor daily, weekly, and monthly sales performance against assigned targets and implement action plans to bridge gaps. - Recruit, train, mentor, and manage Regional/Area/Cluster Sales Managers, Sales Executives, and relationship teams. - Ensure regular field visits to DSA partners for business development, partner engagement, and issue resolution. - Conduct product training and sales coaching sessions for DSA partners to improve sourcing quality and conversion. - Analyze market trends, competitor activities, and customer requirements to identify new business opportunities. - Ensure adherence to company policies, regulatory guidelines, and compliance standards during customer acquisition. - Monitor portfolio quality by controlling delinquency and maintaining healthy credit parameters. - Coordinate with Credit, Operations, Risk, and Collections teams for faster processing and issue resolution. - Review productivity of each DSA partner and implement performance improvement initiatives. - Prepare and present periodic MIS reports, sales forecasts, business reviews, and regional performance updates to senior management. - Ensure high customer satisfaction by maintaining service quality and reducing turnaround time (TAT). - Plan and execute promotional campaigns, sales drives, and partner engagement programs to maximize business. - Manage regional sales budgets and optimize operational efficiency. Key Performance Indicators (KPIs) - Achievement of regional Personal Loan business targets. - DSA acquisition and activation. - Loan disbursement volume and value. - DSA productivity and partner retention. - Login-to-disbursement conversion ratio. - Portfolio quality and delinquency control. - Revenue and profitability. - Team productivity and employee retention. - Customer satisfaction and service turnaround time. - Compliance and audit adherence. Preferred Skills - Strong leadership and team management. - Channel sales and DSA management expertise. - Excellent negotiation and relationship-building skills. - Knowledge of Personal Loan products and lending processes. - Analytical and MIS reporting skills. - Market intelligence and business development. - Problem-solving and decision-making ability. - Strong communication and presentation skills. - Proficiency in MS Excel, PowerPoint, and CRM systems.