Regional Sales Manager-DSA

Job description

Roles & Responsibilities Position: Regional Sales Manager Personal Loan (DSA Vertical) Key Roles & Responsibilities • Lead and manage the Personal Loan DSA business across the assigned region to achieve business targets. • Develop and expand the DSA (Direct Selling Agent) network by identifying, onboarding, and activating new channel partners. • Drive sales growth by increasing loan sourcing, improving productivity, and ensuring quality business generation. • Build and maintain strong relationships with existing DSAs, connectors, and referral partners. • Monitor daily, weekly, and monthly sales performance against assigned targets and implement action plans to bridge gaps. • Recruit, train, mentor, and manage Regional/Area/Cluster Sales Managers, Sales Executives, and relationship teams. • Ensure regular field visits to DSA partners for business development, partner engagement, and issue resolution. • Conduct product training and sales coaching sessions for DSA partners to improve sourcing quality and conversion. • Analyze market trends, competitor activities, and customer requirements to identify new business opportunities. • Ensure adherence to company policies, regulatory guidelines, and compliance standards during customer acquisition. • Monitor portfolio quality by controlling delinquency and maintaining healthy credit parameters. • Coordinate with Credit, Operations, Risk, and Collections teams for faster processing and issue resolution. • Review productivity of each DSA partner and implement performance improvement initiatives. • Prepare and present periodic MIS reports, sales forecasts, business reviews, and regional performance updates to senior management. • Ensure high customer satisfaction by maintaining service quality and reducing turnaround time (TAT). • Plan and execute promotional campaigns, sales drives, and partner engagement programs to maximize business. • Manage regional sales budgets and optimize operational efficiency. Key Performance Indicators (KPIs) • Achievement of regional Personal Loan business targets. • DSA acquisition and activation. • Loan disbursement volume and value. • DSA productivity and partner retention. • Login-to-disbursement conversion ratio. • Portfolio quality and delinquency control. • Revenue and profitability. • Team productivity and employee retention. • Customer satisfaction and service turnaround time. • Compliance and audit adherence. Preferred Skills • Strong leadership and team management. • Channel sales and DSA management expertise. • Excellent negotiation and relationship-building skills. • Knowledge of Personal Loan products and lending processes. • Analytical and MIS reporting skills. • Market intelligence and business development. • Problem-solving and decision-making ability. • Strong communication and presentation skills. • Proficiency in MS Excel, PowerPoint, and CRM systems.