Sales Trainer

Job description

Role & responsibilities • Conduct live, on-field training and coaching through joint calls, ride-alongs, and market visits with ASMs and sales teams • Coach ASMs on end-to-end deal closure involving both sellers and buyers, including negotiation, objection handling, and closure techniques • Enable ASMs to become strong field coaches and people managers capable of driving team performance • Drive excellence in territory planning, market coverage, and channel/seller management • Deliver practical product, market, and competitive training aligned to real field scenarios • Identify capability gaps using field observations and data; design targeted training interventions • Create and maintain field-ready training tools such as playbooks, coaching guides, and objection-handling frameworks • Act as a feedback bridge between field teams and Sales, Product, and Marketing functions Preferred candidate profile • Proven hands-on on-field sales experience in a territory-driven or channel-led sales environment • Prior experience in sales training, field coaching, or capability building (good to have) • Strong understanding of ASM-led sales models where managers actively engage with sellers and buyers to close deals • Demonstrated ability to coach adult learners and influence field teams • Willingness to travel extensively and operate in high-intensity field environments Key Skills & Attributes • Strong facilitation and on-ground coaching capability • Excellent communication and stakeholder management skills • High observation, diagnosis, and feedback ability • Strong execution focus with a performance-driven mindset Success Measures • Improved quality of seller and buyer conversations led by ASMs • Higher deal conversion and closure effectiveness • Faster capability ramp-up of ASMs and field sales teams • Consistent execution standards across territories