Senior Manager, Marketing

Job description

Job Description **Principle Responsibilities** - Supports in developing implementation of portfolio strategy for driving the growth agenda. - Crafting an objective driven Annual Marketing Plan basis the customer needs with well-articulated value proposition in accordance with the overall business strategy. - Own drive implementation of marketing initiatives captured in AMP with clearly defined metrics, viz. New Product Introductions, product Upgrades, Competitive Conversions. - Keep a watch on competitors business products and anticipates the impact on BD business based upon how they compete against BD. - Develops segment appropriate marketing communication plan and ensures the communication messages are adapted to each target segment consistent with company positioning. - Creates, executes delivers competitively robust, practical GTM strategies and 1-3 year marketing plans aimed at accelerating growth. - Proactively engage with customers to gain insights market intelligence by working closely with KAM teams. **Unique Knowledge Skills** **Marketing** Ability to read, assess, comprehend apply the trends, behaviours of market viz. products customers. Translate these understanding in developing implementing marketing interventions for brand/portfolio in alignment with the overall strategy of the portfolio focusing at desired business outcomes. **Customer Orientation** An urge to constantly reach exceed customer expectations. The individual understands comprehensively the customer s business objectives and also their underlying needs. Should be able to strengthen BD s position as trusted advisor to the customer in most of their important business decisions. Should be able to demonstrate patience and perseverance while dealing with internal as well as external customer stakeholders. **Analytical Expertise** Should possess the ability to grasp, identify and logically analyze direct as well as surrogate data markers and apply the insights keeping in mind short term as well as strategic goals of business. It includes the urge to update his/her business awareness by a constant drive to seek and collate information / data and critically analyze it to arrive at productive fact based estimations. **Self-Starter / Planner/ Organizer** A self-starter who have a desire to take initiatives, meticulously plan up to the last mile organize work priorities with focus on business customer deliverables. In built desire to gain enhance product knowledge and be prepared to respond to any query on the same. Design and organize programs / seminars / workshops / roadshows based on latest trends, customer demands, and therapy and product evolution resulting into addressing customer needs and/or helping generate new business leads. **Inter-personal Communication Skills** Execllent in written verbal communication skills. Able to strike easy connect with key stakeholders across business domains with cross functional teams vz. SCM, Finance, RA, Business Development, Marketing both internally as well as within customer organization. **BD Success Factors** - Customer Focus - Result and action orientation - Problem solving and analytical thinking - Ability to deal with Ambiguity - Team player **Internal Contacts** - Director BD Medical, Pharmaceutical Systems, India - National Sales Manager Regional Sales Manager - KAMs - CQATS team - Deputy Manager Marketing Pharma Systems - Regional/WW Marketing Strategy teams /Platform Leaders **External Contacts** - Key Customer Stakeholders viz. Marketing, Strategy, Business Development, Packaging R D teams - Industry Associations - BD s strategic Business partners - PR and marketing agencies **Critical Challenges** - Develop and Manage relationships with Marketing/Strategy BD teams of key customers by educating them on the new trends, concepts and developments in the field of primary packaging devices. - Maintain the cutting edge in marketing programs to accelerate growth for the portfolio. - Align and drive growth initiatives and garner support from various stake holders across the country, region and WW teams. Primary Work Location IND Gurgaon - Signature Towers B Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.