Senior Marketing Specialist

Job description

**Job Title: Associate Manager - Field & Partner Marketing** **Experience:** 5-9 years **Location:** Bangalore **Reports To:** Head of Field & Partner Marketing **Key Responsibilities:** **Strategic Planning:** - Develop and manage quarterly and annual partner marketing plans, ensuring alignment with partner objectives, available marketing opportunities, and compliance with relevant guidelines and processes. - Lead joint business plans with partner teams, serving as the primary marketing liaison to drive deeper collaboration, program alignment, and shared growth. - Plan and execute a diverse slate of partner-aligned initiatives--including trade shows, conferences, solution launches, awards, and sponsorships--to elevate Tredence's visibility as an industry-leading analytics partner. - Lead joint portfolio marketing and thought leadership efforts by aligning with CBOs, practice leaders, channel teams, and partners to create impactful content--case studies, videos, CXO surveys, press releases, solution sheets, and internal communications--that enhance brand equity and partner success. - Secure and maximize use of Marketing Development Funds (MDF) for joint campaigns, ensuring efficient and strategic use of partner resources to support key offerings and accelerators. - Support onboarding and marketplace activation to drive awareness and demand for joint solutions and portfolio innovations. - Champion partner value propositions internally and externally, ensuring alignment across Tredence teams, partner organizations, and target client segments. **Event Management:** - Plan, organize, and execute a wide range of events, such as trade shows, conferences, new service launches and sponsorships. - Experience running large customer conclaves with a significant budget upwards of $250k. - Coordinate event logistics, including venue selection, vendor management, budgeting, and scheduling. - Collaborate with internal stakeholders and external partners to ensure successful event execution and seamless customer experiences. **Building a Strong Brand:** - Build a relevant and differentiated brand by elevating Tredence's market presence through content and solution marketing, executive visibility, media engagements, and high-impact speaker opportunities. - Monitor market trends and craft bold, non-traditional brand plays at large industry events - steering clear of run-of-the-mill ideas. - Collaborate with partners and event organizers to amplify Tredence's position as an analytics industry leader via tech talks, thought leadership pieces, and other strategic platforms. **Relationship Building:** - Cultivate and maintain relationships with key industry influencers, partners, and vendors to leverage partnerships for marketing initiatives. - Collaborate with sales teams to understand customer needs and provide marketing support to drive lead generation and customer acquisition. - Act as a brand ambassador and representative at events, fostering positive relationships with customers and prospects. **Metrics and Reporting:** - Maintain trackers and assist in measuring performance across partner campaigns and events. - Pull and consolidate data from various platforms to support regular reporting and reviews. - Analyze data and generate reports to evaluate marketing campaign performance, identify areas for improvement, and make data-driven recommendations. **You'll be a great fit for this role if you have/are:** - Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent experience). - 5-8 years of B2B marketing experience in growth-focused or partner-led marketing roles. - Exposure to working with large technology or cloud ecosystem partners (e.g., Databricks, Snowflake, Azure, AWS). - Creative mindset; strong storytelling and messaging instincts with the ability to translate technical solutions into client-first narratives. - Experienced in handling large events and running multi-channel campaigns across digital, experiential, and content touchpoints. - Hands-on with marketing and sales tools like Salesforce, Marketo, HubSpot, Demandbase, or equivalents. - Skilled in managing multiple projects across time zones with high attention to detail and deadlines. - Strong interpersonal and relationship-building skills. - Excellent written and verbal communication and collaboration skills; can lead without authority and manage stakeholders at multiple levels. - Willingness to travel and work flexible hours as needed. **Why This Role Stands Out:** - **Strategic Visibility:** You'll shape GTM plays in collaboration with global partners and Tredence leadership. - **Execution Ownership:** You'll lead initiatives from brief to build to impact, with autonomy and accountability. - **Brand & Business Impact:** Your work will be visible in executive forums, client boardrooms, and market-facing activations. - **Fast-Paced Growth:** You'll be part of a high-growth team where bold ideas and experimentation are encouraged. - **Not the usual 'Marketing' set-up**, which means going beyond the fence to accomplish things. - **Hyper-Growth Environment:** Exciting opportunity to grow in a company that's hyper scaling - with the energy, and opportunities that come with it. - **Beyond Traditional Marketing:** Not the usual 'Marketing' set-up, which means going beyond the fence to accomplish things. As a Field & Partner Marketing Associate, you will play a crucial role in enhancing brand Tredence, driving customer engagement, and generating leads through effective field marketing strategies and event management. Your ability to think strategically, execute flawlessly, and create memorable experiences will contribute to the overall success and growth of the organization. **Required Skills**