Senior SEO Manager

Job description

**About HDFC** **ERGO General Insurance Company Limited** HDFC ERGO General Insurance Company Limited was promoted by erstwhile Housing Development Finance Corporation Ltd. (HDFC), Indias premier Housing Finance Institution and ERGO International AG, the primary insurance entity of Munich Re Group. Consequent to the implementation of the Scheme of Amalgamation of HDFC with and into **HDFC Bank Limited**, one of Indias leading private sector bank (Bank), the Company has become a subsidiary of the Bank. The Company offers complete range of general insurance products ranging from **motor**, **health**, **travel**, **home** and **personal accident** in the retail space and products like **property**, **marine and liability insurance** in the corporate space. With a network of branches spread across wide distribution network and a **24x7 support team**, the Company has been offering seamless customer service and innovative products to its customers. Key Responsibilities - **Editorial & Content Quality** - Review, edit, and proofread content across Health, Travel, and Motor insurance categories. - Ensure content accuracy, consistency, tonality, and alignment with brand guidelines. - Simplify complex insurance topics into user-friendly, engaging content. **SEO** **Coordination & Optimization** - Work closely with the **SEO** **team to understand content requirements, keyword strategies, and optimization priorities**. - Translate SEO briefs into high-quality, search-optimized content. - Optimize content based on SEO best practices, including keyword integration, meta tags, readability, and structure. - Conduct regular content audits to improve organic search performance. - Identify content gaps and opportunities in collaboration with the SEO team. - Ensure alignment with evolving search engine algorithms and ranking factors. **Agency Coordination** - Act as the primary point of contact for content agencies. - Share clear briefs (aligned with SEO inputs), guidelines, and feedback with external vendors. - Ensure timely delivery of content as per publishing schedules. - Monitor agency output for quality, compliance, and SEO effectiveness. **Stakeholder Management** - Collaborate with internal teams (Product, Marketing, Compliance, Legal) for content approvals and updates. (If any) - Align content with product features, regulatory requirements, and business objectives. **Content Compliance & Governance** - Ensure all content adheres to IRDAI guidelines and internal compliance frameworks. - Maintain version control and documentation for content updates. **Performance Monitoring** - Track content performance using analytics tools (Google Analytics, Search Console, etc.). - Work with the SEO team to evaluate performance and recommend improvements based on traffic, rankings, and engagement metrics. If this sounds interesting to you or someone you know, please reach out to me at **nancy.bhanushali@hdfcergo.com**