Shopper Marketing Professional

Job description

Responsibilities • Support Sell-Out Targets for the assigned region across EBOs, MBOs, MT SIS formats. • Execute Regional BTL Activities such as product demos, local events, retail activations, and sub-dealer meetings. • Deploy POSMs and ensure visibility through merchandising at the retail level. • Manage Visual Merchandising (VM) initiatives in alignment with central VM guidelines. • Coordinate with SSR and TSO Agencies for timely recruitment, training, deployment, and performance tracking. • Track Campaign Effectiveness through audits and field visits, sharing feedback with the central CoE team. • Customize Campaigns to suit regional consumer behavior, seasonality, and retail formats. • Collaborate with Regional Sales Teams (Regional Managers and Area Managers) to drive alignment. • Ensure Brand Compliance and quality standards in all customer-facing elements. • Support the Head - Customer Marketing in implementing national schemes and feedback loop mechanisms. • Track Key Performance Indicators (KPIs) such as visibility scores, campaign lead conversions, and retail partner engagement using internal MIS and dashboards. • Share feedback on campaign performance, market trends, competitor activities, and customer feedback with the central CoE team for refinement of future strategies. • Evaluate, appoint, and manage local agencies for activation, printing, VM deployment, and event management • Conduct regular audits of Exclusive Brand Outlets (EBOs) and SIS stores to ensure adherence to standard customer interaction protocols, display norms, and demo effectiveness