Ecommerce Marketing Executive

Job description

Key Responsibilities 1. Campaign Management & Execution • End-to-end management and execution of Quick Commerce digital media campaigns across Blinkit, Zepto, and Instamart • Daily optimisation of campaigns including bidding, budgets, keywords, placements, dayparting and creatives • Monitor daily and weekly performance trends including ACOS, TACOS, ROAS, spend, profitability, and sales 2. Performance Tracking & Analytics • Analyse SKU-wise x platform performance including: • Sales & revenue • CTR, conversion rate • Page views, impressions, and click share • Conduct root cause analysis for fluctuations in revenue or campaign performance • Track and report key Quick Commerce performance metrics, including: • Input metrics • Performance metrics • Day-parting performance • Campaign laddering effectiveness 3. Organic Growth & Share of Voice • Closely track organic rankings and product-level Share of Voice • Correlate PPC activity with organic rank movement and revenue uplift • Predict and optimise performance by aligning paid campaigns with organic growth goals 4. Tools & Platform Expertise • Leverage tools such as: • GobbleCube • Helium 10 • Amazon PI • Stay updated with new and emerging tools, formats, and best practices in Amazon and Quick Commerce advertising ecosystems 5. Strategy, Collaboration & Growth Initiatives • Work closely with the overall growth and category teams to: • Share insights and performance learnings • Design and run experiments and tests • Ensure alignment of PPC efforts with overall business goals • Drive new ideas and processes for: • Account structure optimisation • Keyword strategy development • Bidding frameworks • Ad copy and content optimisation 6. Reporting & Reviews • Daily monitoring, optimisation, and reporting of campaign performance • Prepare weekly and monthly performance reports and present insights to stakeholders • Conduct internal performance reviews and optimisation planning Required Skills & Qualifications Mandatory Skills • Strong communication and stakeholder management skills • Advanced proficiency in Excel and PPT for reporting and analysis • Hands-on experience with AMS/Quick Com PPC campaigns & GobbleCube • Experience managing moderate to large-scale PPC accounts • Strong analytical mindset with problem-solving ability Preferred Qualifications • Experience in Beauty & Personal Care category • Prior experience working with Quick Commerce platforms • Familiarity with demographic performance analysis and optimisation • Certification in Amazon Marketing Service