Social Media Manager

Job description

ABOUT HOMELANE HomeLane is India's leading tech-enabled home interiors brand, transforming the way India designs and builds homes. With proprietary AI-powered design tools, a strong omnichannel presence, and a commitment to making interiors easy, HomeLane is building India's most-loved house of interior brands. ROLE OVERVIEW As the Social Media Lead, you will own HomeLane's social media strategy and execution across platforms including Instagram, Facebook, LinkedIn, YouTube, Pinterest and emerging channels. You will be responsible for building a distinctive brand voice, creating content that resonates with consumers, and driving engagement, reach and business impact. You will work closely with creative, content, brand, performance marketing, PR and category teams to deliver integrated campaigns and always-on content that positions HomeLane as the most inspiring and trusted interiors brand in India. KEY RESPONSIBILITIES Strategy & Planning • Own and drive HomeLane's overall social media strategy and content calendar • Build platform-specific strategies for Instagram, YouTube, LinkedIn, Facebook and Pinterest • Identify cultural trends and formats that can be leveraged for brand storytelling • Develop monthly and quarterly plans aligned with business priorities Growth & Engagement • Drive audience growth, engagement and community building • Monitor conversations and develop brand affinity and advocacy strategies • Build a creator and influencer ecosystem to amplify campaigns • Experiment with emerging formats and platform features Content & Brand Building • Lead ideation and execution of always-on and campaign content • Build pillars around design inspiration, home stories, expert advice and brand moments • Ensure consistency of brand voice and visual identity across all channels • Collaborate with designers, copywriters, videographers and creators Campaign Management • Execute integrated campaigns with brand, retail, PR and performance teams • Partner with media teams to amplify content and maximize impact • Lead social-first campaign ideation and real-time marketing opportunities Analytics & Optimization • Track and report on reach, engagement, follower growth and share of voice •Use social listening to refine strategies and improve outcomes Team Leadership • Lead and mentor social media executives and content creators • Manage agencies, creators and external partners • Foster a culture of creativity, agility and excellence WHAT WE'RE LOOKING FOR • 7-10 years of experience in social media, digital marketing or content strategy • Experience with consumer brands, lifestyle brands, D2C or home/interiors categories preferred • Strong understanding of Instagram, YouTube, LinkedIn and emerging social platforms • Proven ability to create content that drives engagement and cultural relevance • Strong copy, storytelling and communication skills • Experience working with influencers and creator ecosystems • Analytical mindset with the ability to translate data into action • Ability to manage multiple stakeholders and thrive in a fast-paced environment WHY JOIN HOMELANE -Build one of India's most loved consumer brands, with scale across 35+ cities. -Work at the intersection of design, technology and storytelling -Collaborate with high-performing creative and marketing teams -Shape conversations in one of India's fastest-growing home and lifestyle categories -Create work that inspires millions of homeowners across the country