Specialist- Digital & Marketing Operations

Job description

Role: Specialist- Digital & Marketing Operations Location: Bengaluru, India Full/ Part-time: Full time About Carrier Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality, and transportation, we improve lives, empower critical industries and ensure safe transport of food, life-saving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share. We continue to lead because of our world-class, inclusive workforce that puts the customer at the centre of everything we do. For more information, visit corporate.carrier.com (opens in new window) or follow Carrier on social media at @Carrier. About The Role The Software and Control Solutions business of Carrier is seeking an experienced Digital & Marketing Operations Specialist to drive the businesses' digital marketing strategy, demand generation initiatives, and digital performance across key channels. The role will be responsible for growing the digital presence of our Digital and SaaS offerings through website optimization, SEO, digital campaigns, social media performance, landing pages, and content distribution. The individual will also support marketing operations activities including campaign tracking, lead management processes, reporting, and performance measurement. This is a hands-on digital marketing role with end-to-end ownership of outcomes. The successful candidate will work with agency partners across SEO, website management, and social media, but will remain accountable for the quality, effectiveness, and performance of all digital initiatives. The role requires someone who can define strategy, challenge recommendations, review execution, identify opportunities for improvement, and personally step in where necessary to bridge the gap between planning and results. Key Responsibilities • Digital Growth & Demand Generation (Primary Focus) Website Strategy & Performance • Own the website strategy, performance, user experience, and conversion optimization roadmap. • Partner with internal stakeholders and external agencies to implement website enhancements and improvements. • Identify opportunities to improve website engagement, lead generation, and conversion rates. • Monitor website performance and recommend improvements based on business objectives and user behavior. • Ensure website content supports marketing and business priorities. • In the coming months, we will transition our website to Adobe Experience Manager (AEM). The candidate will need to manage the transition and set up and then scale up our website performance. Experience working with AEM and Adobe Analytics is a plus. SEO, AEO & GEO • Develop and execute Enterprise SEO strategies to improve organic search visibility. • Drive Technical SEO, On-page & Off-page SEO initiatives. • Implement Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies. • Optimize content for AI-powered search and Search Generative Experience (SGE). • Conduct SEO audits and implement Schema, Structured Data, Entity Optimization, and Topical Authority strategies. • Monitor SEO performance using GA4, Google Search Console, Semrush, Ahrefs, and Screaming Frog. • Collaborate with stakeholders to translate business goals into SEO strategies and present performance insights. Digital Campaigns • Lead end-to-end execution of digital marketing campaigns across channels such as LinkedIn, Google, YouTube, industry platforms, and paid media channels. • Manage campaign planning, audience targeting, segmentation, deployment, optimization, and reporting. • Develop programs that drive awareness, engagement, lead generation, and pipeline creation. • Conduct campaign performance analysis and recommend optimization opportunities. • Coordinate digital activities with regional, global, and business stakeholders. Social Media & Content Distribution • Define social media priorities and growth strategies, particularly for LinkedIn and YouTube. • Partner with social media agencies and content teams to execute programs that strengthen brand awareness and audience engagement. • Drive effective distribution of digital content across owned, earned, and paid channels. • Track channel performance and identify opportunities for growth and optimization. Landing Pages & Conversion Optimizatio n • Develop and optimize campaign landing pages that improve engagement and conversion rates. • Support testing and experimentation initiatives to improve campaign effectiveness. • Recommend website and campaign improvements based on user behavior and performance insights. • Marketing Operations & Performance Management (Secondary Focus) Campaign Operations • Establish consistent campaign execution, tracking, and reporting processes. • Ensure marketing activities are measurable and aligned with business objectives. • Maintain campaign governance and performance visibility across key initiatives. Lead Capture & Management • Support lead capture and lead management processes across digital channels. • Work with sales and business stakeholders to improve lead quality and follow-up effectiveness. • Identify opportunities to improve lead flow and marketing contribution visibility. Reporting & Measurement • Track and report on key marketing KPIs including website performance, campaign effectiveness, digital engagement, lead generation, and conversion metrics. • Develop clear, actionable reporting that supports business decision-making. • Translate performance insights into recommendations that improve marketing outcomes. Process Improvement • Identify opportunities to streamline marketing workflows