Sr Manager - Multichannel Engagement

Job description

Job Summary Sr Manager - Multichannel Engagement Location Bangalore Novo Nordisk India Pvt Ltd (Affiliate) Your new role We are seeking a forward-thinking leader to transform Healthcare Professional HCP engagement across our Diabetes and Obesity portfolios. This role will design and deliver an integrated omnichannel strategy, enabling personalised, data- and AI-driven experiences across field, digital, remote, and partner channels. The individual will lead key platforms including CRM, HCP portals, AI-powered engagement tools, WhatsApp ecosystems, digital sales reps, scientific content journeys, and omnichannel analytics-enhancing HCP reach, engagement quality, customer experience, and commercial outcomes. Working closely with cross-functional teams, this role will drive innovation, adoption of AI, and a customer-centric operating model to accelerate our digital transformation. Your key accountabilities - Lead HCP omnichannel strategy and execution across physical, digital, remote, and AI-enabled channels. - Drive adoption and optimization of CRM, HCP portals, AI assistants, WhatsApp engagement, webinars, and digital engagement platforms. - Develop customer-centric engagement journeys leveraging segmentation, analytics, and next-best-action approaches. - Partner with cross-functional teams to deliver personalized scientific engagement and superior customer experience. - Monitor engagement performance, derive insights, and continuously improve channel effectiveness and business outcomes. - Build organizational capabilities in omnichannel excellence, AI-powered engagement, and digital innovation. Your department The world around us is always changing from the rapid adoption of digital technologies to the unexpected evolution of consumer preferences. It feels like the ground is shifting beneath our feet. Today, success is no longer tomorrow's guarantee, but we are ready to take on the task of adapting, where, when and how we work to suit the new realities. Through future frontline customer engagement initiative, we are enabling our colleagues to create one united vision for a future fit frontline. The Customer Engagement (CE) team India affiliate adheres to a structured and holistic approach to accelerate customer experience. The team relies on the following strategic priorities. Your qualifications As a person, you bring a highly collaborative and commercially minded spirit. As a true expert in content development activation through new digital channels, you bring valuable market insights and a collaborative spirit, enabling effective teamwork across functions and borders. We expect our candidates to meet the with the following qualifications: - 812 years of experience in Pharmaceutical, Healthcare, MedTech, or Digital Health organizations, with demonstrated success in Customer Engagement, Omnichannel, Commercial Excellence, Digital Transformation, or related functions. Experience in AI-enabled engagement, CRM platforms, analytics, and HCP-focused digital initiatives will be an advantage. Experience Level Senior Level Disclaimer : This job posting & Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.