Vertical Marketing Leader

Job description

Role Overview We are seeking a seasoned and high-impact marketing professional to lead marketing for strategic industry verticals at Tech Mahindra. This role will drive integrated, business-aligned marketing programmes to strengthen brand positioning, accelerate demand generation, and support large deal momentum. Key Responsibilities • Own vertical marketing strategy and execution: Lead the planning and delivery of integrated marketing programs aligned to business priorities, growth bets, and go-to-market initiatives. • Drive brand positioning and thought leadership : Shape the vertical narrative through differentiated messaging, thought leadership, and high-impact content to elevate market perception and analyst visibility. • Build and scale demand generation programs : Design and execute targeted campaigns to drive pipeline, customer engagement, and marketing-influenced revenue. • Enable large deals and strategic pursuits : Partner with sales to develop compelling deal narratives, collateral, and campaign assets to support marquee opportunities. • Lead content and asset development : Collaborate with cross-functional teams to create case studies, POVs, videos, solution collateral, and executive-level content. • Manage analyst and ecosystem engagement : Drive analyst relations programmes and support strategic partnerships to strengthen positioning and visibility in key industry forums. • Own flagship events and experiences : Conceptualise and deliver global events, roundtables, and client engagements that reinforce TechM’s leadership in the vertical. • Collaborate across teams for business impact : Work closely with sales, service lines, delivery, and corporate marketing to ensure seamless execution and alignment to business outcomes Location – Bangalore, Hyderabad, Pune, Noida