Area Sales Manager

Job description

Role Title - Area Sales Manager Line Manager - Regional Sales Mgr. Business - Sales CCD General Trade Location - Gorakhpur Coverage Area - Ayodhya, Azamgarh, Basti, Deoria, Gorakhpur, Sultanpur Job Purpose The Area Sales Manager (ASM) leads channel strategy, sales execution, and team performance for the Consumer Care General Trade business. The role is accountable for driving sales growth, executing go-to-market plans, expanding distribution, and delivering profitable business outcomes. The ASM translates regional targets into clear area-level action plans, ensuring consistent delivery of sales, distribution, and visibility objectives. By leveraging data-driven insights and strong performance management, the role identifies growth opportunities, closes execution gaps, and enhances overall sales effectiveness. A key part of the role is building high-performing teams and strengthening distributor partnerships, while optimizing route-to-market strategies. The ASM works closely with cross-functional teams across Marketing, Supply Chain, and Finance to ensure alignment and drive sustainable market share growth. Key Responsibilities The role has the following key deliverables: • Drive sales targets & market share in your assigned territory • Execute Go-To-Market plans and improve outlet coverage & distribution efficiency • Manage distributors, retailers, and stockists while enhancing field force capability • Lead product launches, brand activations, and trade schemes • Monitor competition, analyse market trends, and provide strategic inputs • Ensure depot coordination, stock hygiene, and damage claim settlements • Motivate and manage a team of Sales Executives and Market Reporters Team Structure Number of Direct Reports - 7 Area Sales Executives Number of Indirect Reports - 44 MRs Previous Experience & Preferred Experience • 5 - 10 years of FMCG sales experience, including at least 3 years as an ASM in Personal Care (General Trade) • Proven expertise in TOT negotiations, claims management, and sales forecasting • Trade Marketing experience preferred Function Skills & Competencies • Deep understanding of FMCG sales, Personal Care categories, compliance and industry outlook • Strategic thinking with strong execution focus • Strong leadership and people management capability • Good at communication, negotiation and analytical skills • Proficiency in MS Excel, PowerPoint; SAP knowledge Educational Qualification MBA General/ Marketing & Sales.