Area Sales Manager - Sales CCD General Trade

Job description

**Role Title** - Area Sales Manager **Line Manager** - Zonal Sales Manager **Business** - Sales CCD General Trade **Location** - Hyderabad **Job Purpose** The Area Sales Manager (ASM) leads channel strategy, sales execution, and team performance for the Consumer Care General Trade business. The role is accountable for driving sales growth, executing go-to-market plans, expanding distribution, and delivering profitable business outcomes. The ASM translates regional targets into clear area-level action plans, ensuring consistent delivery of sales, distribution, and visibility objectives. By leveraging data-driven insights and strong performance management, the role identifies growth opportunities, closes execution gaps, and enhances overall sales effectiveness. A key part of the role is building high-performing teams and strengthening distributor partnerships, while optimizing route-to-market strategies. The ASM works closely with cross-functional teams across Marketing, Supply Chain, and Finance to ensure alignment and drive sustainable market share growth. **Key Responsibilities** **The role has the following key deliverables:** - Drive sales targets & market share in your assigned territory - Execute Go-To-Market plans and improve outlet coverage & distribution efficiency - Manage distributors, retailers, and stockists while enhancing field force capability - Lead product launches, brand activations, and trade schemes - Monitor competition, analyse market trends, and provide strategic inputs - Ensure depot coordination, stock hygiene, and damage claim settlements - Motivate and manage a team of Sales Executives and Market Reporters **Team Structure** Number of Direct Reports - 6 Area Sales Executives Number of Indirect Reports - 42 MRs **Previous Experience & Preferred Experience** - **10- 15 years of FMCG sales experience**, including **at least 3 years** as an ASM **in Personal Care (General Trade)** - Proven expertise in TOT negotiations, claims management, and sales forecasting - Trade Marketing experience preferred **Functional Skills & Competencies** - Deep understanding of FMCG sales, Personal Care categories, compliance and industry outlook - Strategic thinking with strong execution focus - Strong leadership and people management capability - Good at communication, negotiation and analytical skills - Proficiency in MS Excel, PowerPoint; SAP knowledge **Educational Qualification** MBA General/ Marketing & Sales.