Area Sales Manager - General Trade

Job description

Job description The role has the following key deliverables: • Drive primary & secondary sales through monthly planning and execution • Manage territory, distributors, and coverage expansion • Execute beat plans (PJP) to improve field productivity • Develop salesmen through recruitment, training, and coaching • Drive trade promotions, BTL activities, visibility, and new launches • Ensure availability, visibility, and process compliance • Improve distribution width, depth, and outlet productivity • Manage distributor alignment on sales, stock, and credit • Track performance, competition, and category growth