Assistant Brand Manager

Job description

Role & responsibilities • Assist in developing and executing brand and marketing strategies to strengthen brand presence and drive business growth. • Plan and implement ATL & BTL marketing campaigns, advertising, promotions, and product launches. • Coordinate with sales, R&D, media agencies, and other cross-functional teams to ensure smooth execution of marketing initiatives. • Conduct market research, analyze consumer insights, and monitor brand performance to support business decisions. • Manage marketing budgets, vendor coordination, and promotional activities while ensuring timely execution of campaigns. Preferred candidate profile • MBA/PGDM in Marketing. • 23 years of experience in Brand Management/Marketing, preferably in the FMCG industry. • Strong understanding of brand building, advertising, and promotional campaigns. • Good communication, analytical, and stakeholder management skills. • Ability to work collaboratively with cross-functional teams.