Assistant Manager - Brand and Marcom

Job description

Key Responsibilities • Campaign Execution: Assist in planning, developing, and executing 360-degree marketing campaigns (digital, print, OOH, and BTL activations) to drive brand awareness and engagement. • Brand Stewardship: Ensure all marketing collateral, social media content, and communication materials strictly adhere to brand guidelines and maintain a consistent tone of voice. • Agency & Vendor Management: Act as the primary point of contact for external advertising,creative, and PR agencies. Provide clear briefs, manage timelines, and review deliverables. • Market Research & Insights: Monitor industry trends, track competitor activities, and gather consumer insights to help refine future marketing strategies. • Cross-Functional Collaboration: Coordinate with business performance, product, and HR teams to support internal communications and employer branding initiatives.