Assistant Manager - Sales & Marketing- Upcountry

Job description

**Assistant Manager (Upcountry Business) Sales Marketing (Punjab and JK Territory)** **MAX OVERVIEW:** Max Healthcare Institute Limited (MHIL), founded in 2000, is among India s leading private healthcare providers with 22+ healthcare facilities. As one of the country s most valuable listed healthcare organizations, Max Healthcare has consistently driven innovation and excellence in healthcare delivery for over 25 years. With a workforce of 35,000+ professionals, including 5,000+ clinicians and 12,000 nurses/paramedics, Max Healthcare delivers advanced medical care across key locations such as Delhi NCR, Mumbai, Mohali, Bathinda, Dehradun, Lucknow, and Nagpur. The organization also operates **Max@Home**, one of India s largest healthcare-at-home services across multiple cities, and **Max Lab**, offering 2,700+ diagnostic tests in 50+ cities across North India. **ROLE SUMMARY:** The Assistant Manager Upcountry Business (Punjab and JK Territory) will be responsible for driving business growth, strengthening market positioning, and expanding patient outreach across the assigned upcountry region. The role involves close collaboration with clinicians, internal teams, and external stakeholders to enhance patient acquisition, engagement, and retention. This position reports directly to the **Upcountry Head**. **ROLES KEY RESPONSIBILITIES:** - Drive overall business growth and positioning in the Agra territory and surrounding upcountry markets. - Work closely with clinicians and Sales Marketing teams for effective planning and execution of growth strategies. - Conduct competitive analysis and develop strategies to address market challenges. - Maintain MIS reports, analyze market data, and ensure alignment with industry benchmarks. - Oversee day-to-day field operations including OPD coordination, patient footfall enhancement, and on-ground activations. - Gather market intelligence including tariff structures of private hospitals/nursing homes (procedures, diagnostics, room rent, etc.). - Lead business development initiatives for Centers of Excellence (COEs), with a key focus on MICC (Max Institute of Cancer Care). - Travel extensively within the assigned territory to drive expansion and strengthen referral networks. - Coordinate with internal departments to ensure seamless execution of business initiatives. - Manage public relations and gather structured market feedback. - Own key metrics: new patient acquisition, retention, conversion rates, and patient engagement (stickiness). - Identify environmental opportunities and potential business risks in the territory. - Support digital initiatives including updates to hospital websites for COEs and MICC visibility. - Assist in media engagement activities such as publishing articles, and promoting the institute through TV, radio, and print platforms. - Ensure empanelled organizations are updated with the latest services and offerings. - Contribute to marketing and promotional strategy development for overall business growth. - Work collaboratively with external marketing and promotional agencies. **EXPERIENCE QUALIFICATIONS:** - Graduate / Post-Graduate in Hospital Management or relevant field **KEY PERFORMANCE INDICATORS (KPIs):** - Upcountry Revenue Growth - COE (Centers of Excellence) Revenue - Execution of Marketing Activities / Sponsorships - Budget Variance Management - Reviving and sustaining business from non-performing segments (non-movers) Based at Max Dwarka