Associate - Community Manager
upGrad · Mumbai, Maharashtra, India
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upGrad · Mumbai, Maharashtra, India
Role & responsibilities : • Govern and moderate the Alumni Portal, LinkedIn community, and WhatsApp groups set guidelines, resolve escalations, keep channels healthy and on-brand. • Drive Alumni Portal engagement and build-out own adoption initiatives (directories, gamification, badges, leaderboards), define the feature roadmap with Product/Tech, and turn the portal into alumni's go-to hub. • Own the content & engagement calendar: discussions, polls, spotlights, AMAs, and announcements across all three channels. • Plan and host alumni events, webinars, and networking sessions (virtual & in-person). • Drive member growth and retention via onboarding, referral loops, and re-engagement of dormant alumni; nurture alumni advocates/ambassadors. • Partner with Marketing, Admissions, Career Services, and Product/Tech to channel alumni voices into testimonials, referrals, and hiring. • Track community and portal health metrics and present periodic performance reviews with actionable recommendations. Preferred candidate profile : • Strong written/verbal communication; prior experience managing online communities or social channels (LinkedIn, WhatsApp, Slack, Discord, etc.). • Comfortable working with Product/Tech teams on portal features, UX feedback, and engagement mechanics (gamification, directories). • Excellent stakeholder management, ownership mindset, and comfort working independently in a fast-paced setup. • Bachelor's degree (Marketing/Communications/Business preferred); EdTech or membership-community experience is a plus.