Business Development and Sales Manager

Job description

Key Responsibilities Sales & Business Development • Develop and implement strategies to increase patient referrals from doctors, clinics, nursing homes, and healthcare institutions. • Drive OPD, IPD, diagnostics, health check-ups, and surgical referrals. • Achieve monthly, quarterly, and annual revenue and patient acquisition targets. • Identify and develop new referral channels and business opportunities. • Strengthen the hospital's presence across assigned territories. Doctor Referral Management • Build and maintain strong relationships with General Practitioners (GPs), specialists, consultants, nursing homes, and key referral partners. • Conduct regular field visits and relationship-building activities. • Develop engagement plans for key referring doctors. • Resolve referral-related issues to ensure a seamless patient experience. • Organize doctor meets, Continuing Medical Education (CME) programs, conferences, and networking events. Sales & Marketing Strategy • Develop and execute marketing campaigns to promote the hospital's specialties and Centres of Excellence. • Work closely with the digital marketing and branding teams to increase market awareness. • Plan promotional activities for new clinical programs and healthcare services. • Support community outreach initiatives, health camps, and awareness programs. Team Leadership • Lead, mentor, and manage the doctor referral sales team. • Set sales targets and monitor individual and team performance. • Conduct regular reviews, coaching, and field accompaniment. • Drive productivity and ensure territory coverage. Market Intelligence • Analyze market trends, referral patterns, and competitor activities. • Identify opportunities for expansion and strategic partnerships. • Recommend business growth initiatives based on market insights. Stakeholder Management • Collaborate with clinical consultants, operations, patient care, diagnostics, and marketing teams. • Coordinate with hospital leadership to achieve business objectives. • Ensure high levels of referring doctor satisfaction and engagement. Reporting & Analytics • Monitor referral conversion rates and business performance. • Prepare MIS reports, dashboards, and management presentations. • Track KPIs and recommend corrective actions to improve outcomes.