Business Development and Sales Manager

Job description

**Key Responsibilities** **Sales & Business Development** - **Develop and implement strategies to increase patient referrals from doctors, clinics, nursing homes, and healthcare institutions.** - **Drive OPD, IPD, diagnostics, health check-ups, and surgical referrals.** - **Achieve monthly, quarterly, and annual revenue and patient acquisition targets.** - **Identify and develop new referral channels and business opportunities.** - **Strengthen the hospital's presence across assigned territories.** **Doctor Referral Management** - **Build and maintain strong relationships with General Practitioners (GPs), specialists, consultants, nursing homes, and key referral partners.** - **Conduct regular field visits and relationship-building activities.** - **Develop engagement plans for key referring doctors.** - **Resolve referral-related issues to ensure a seamless patient experience.** - **Organize doctor meets, Continuing Medical Education (CME) programs, conferences, and networking events.** **Sales & Marketing Strategy** - **Develop and execute marketing campaigns to promote the hospital's specialties and Centres of Excellence.** - **Work closely with the digital marketing and branding teams to increase market awareness.** - **Plan promotional activities for new clinical programs and healthcare services.** - **Support community outreach initiatives, health camps, and awareness programs.** **Team Leadership** - **Lead, mentor, and manage the doctor referral sales team.** - **Set sales targets and monitor individual and team performance.** - **Conduct regular reviews, coaching, and field accompaniment.** - **Drive productivity and ensure territory coverage.** **Market Intelligence** - **Analyze market trends, referral patterns, and competitor activities.** - **Identify opportunities for expansion and strategic partnerships.** - **Recommend business growth initiatives based on market insights.** **Stakeholder Management** - **Collaborate with clinical consultants, operations, patient care, diagnostics, and marketing teams.** - **Coordinate with hospital leadership to achieve business objectives.** - **Ensure high levels of referring doctor satisfaction and engagement.** **Reporting & Analytics** - **Monitor referral conversion rates and business performance.** - **Prepare MIS reports, dashboards, and management presentations.** - **Track KPIs and recommend corrective actions to improve outcomes.**