Chief Manager - Digital Solutions

Job description

About Axis Max Life Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital. Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment. #ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply Job Description: Job Description Job Title Product Manager Location Gurgaon HO Department Digital Technology Function Products & Channel Management Reporting to Assistant Vice President Band 4 Job Summary We are looking for a Senior Product Manager who can define, own, and scale digital products that create measurable business impact across distribution, customer, and operations touchpoints. The role demands a combination of strategic vision, deep product craft, and hands-on execution translating ambiguous business challenges into well-prioritised roadmaps, intuitive user experiences, and robust digital solutions. SPM will also be required to mentor product managers and business analysts in the team, engage directly with business and bank stakeholders, and champion AI-led innovation as a core product capability. Key Responsibilities Product Strategy & Roadmap Ownership • Own the end-to-end product vision and multi-quarter roadmap for assigned digital products — aligning business goals, distribution priorities, and technology capabilities into a coherent strategy. • Translate leadership intent into product themes, epics, and quarterly delivery plans; present roadmap updates to Senior Business and Bank stakeholders with clarity and confidence. • Define product success metrics (adoption, activation, retention, business KPIs) and hold the team accountable to outcomes, not just output. • Continuously evaluate the competitive landscape, InsurTech / FinTech trends, and emerging technology to ensure AMLI's digital products remain differentiated and future-ready. Discovery, Research & Problem Definition • Lead structured product discovery — combining quantitative data analysis, qualitative user research, and field immersion (with distribution teams, bank RMs, and customers) to uncover the real problem before committing to a solution. • Build and maintain a deep understanding of end-user personas across seller (Bank RMs, Insurer RAs), customer (retail / group), and operations segments. • Use AI-powered research tools (sentiment analysis, behavioural analytics, NLP-based feedback mining) to rapidly surface insights from field data, app reviews, support tickets, and survey responses. • Frame crisp problem statements and opportunity hypotheses that anchor the team's prioritisation decisions. Journey Design & Experience Ownership • Own the user journey from first touchpoint to outcome, designing experiences that are intuitive for a field sales force with varying digital literacy. • Work closely with UI/UX designers to translate journey maps into wireframes, prototypes, and validated designs; challenge conventions and push for radical simplicity. • Champion accessibility, vernacular, and low-bandwidth design principles appropriate for diverse distribution geographies. Delivery Leadership & Execution • Drive end-to-end delivery accountability — from PRD sign-off through development, QA, UAT, and go-live — ensuring on-time, defect-free releases. • Partner with Engineering Leads to make sound build-vs-buy-vs-configure decisions; contribute to architecture discussions and ensure NFR (performance, security, scalability) commitments are built in from day one. • Manage the product backlog with rigour: write sharp user stories, acceptance criteria, and edge cases; run grooming and sprint planning with discipline. • Identify and proactively mitigate delivery risks; escalate early, with options and a point of view. • Define and oversee API integration requirements with partner systems (Axis Bank, Salesforce, Siddhi, third-party platforms) ensuring reliability and future extensibility. AI & Emerging Technology Integration • Embed AI as a first-class capability in product design, propensity-based lead prioritisation, intelligent nudge engines, and conversational interfaces for customers and RMs. • Personally use AI tools (ChatGPT, Copilot, Claude, Gemini, or equivalent) to accelerate PRD drafting, competitive research, data analysis, sprint documentation, and stakeholder communication. • Champion a culture of AI experimentation within the product team — run internal ideation sprints, build proof-of-concepts, and establish frameworks for evaluating AI feature ROI. Adoption, Analytics & Continuous Improvement • Define a digital adoption strategy for every feature shipped — including training, in-app nudges, champion networks, and change management in partnership with distribution and L&D. • Build and own product dashboards (feature usage, funnel drop-off, conversion, field engagement); review weekly with business and tech stakeholders. • Run structured A/B tests and rapid experimentation cycles to optimise journeys and drive conversion improvements. • Establish feedback loops from field teams, customers, and support data to continuously refine product decisions. Stakeholder & Partner Management • Act as the primary product interface for Axis Bank distribution teams, TPP partners, and internal business heads — building trusted, long-term relationships. • Lead prod