Consultant / Sr. Consultant – Partner Marketing Specialist (Content)

Job description

**About the Company** Tiger Analytics is global analytics consulting firm. With data and technology at the core of our solutions, we are solving some of the toughest problems out there. Our culture is modelled around expertise and mutual respect with a team first mindset. Working at Tiger, you’ll be at the heart of this AI revolution. You’ll work with teams that push the boundaries of what-is-possible and build solutions that energize and inspire. We are headquartered in the Silicon Valley and have our delivery centers across the globe. The below role is for our Chennai or Bangalore office, or you can choose to work remotely. **About the Role** We are looking for a dynamic, content-driven Partner Marketing Specialist to own and elevate our co-marketing initiatives with our strategic partners (Microsoft, AWS, Databricks, Google Cloud, and Snowflake). The ideal candidate is a master storyteller who thrives in the B2B tech landscape. The candidate should also possess decent design skills and can leverage any of the tools like Canva, PowerPoint, Figma, Zoho, etc. to rapidly build visually engaging marketing assets. You will act as the bridge between our practice / technical, brand/marcom, and our strategic cloud partners teams to create compelling, high-impact joint marketing assets. **Responsibilities** - **Content Creation:** The ideal candidate will have a strong background in content creation with a proven track record of developing engaging and impactful content for B2B audiences. You will be responsible for crafting content that supports our partner marketing initiatives and helps drive successful partner relationships. - **Designing:** Use graphic design tools (like Canva, PowerPoint, Figma, Zoho, etc.) to design and format clean, professional marketing assets that align with both our brand guidelines and our partners' compliance standards. You are expected to: - Create high quality, engaging content across multiple creations including blogs, case studies, whitepapers, PR, partner newsletters, email campaigns, social media, and website content while maintaining a consistent brand voice and messaging. - Design visually compelling marketing assets such as emailers, banners, social media creatives, brochures, one-pagers, and other partner marketing collateral that complement and enhance content. - Collaborate with cross-functional teams to understand partner marketing objectives and deliver integrated content and creative assets that support campaigns and business goals. - Stay up to date with content marketing and design trends, tools, and best practices to continuously improve the effectiveness and visual appeal of partner marketing initiatives. **Qualifications** - **Experience:** 4 to 6 years of experience in B2B tech marketing, partner marketing, or content marketing roles. - **Industry Knowledge:** A good understanding of the enterprise B2B tech space, cloud partners (Hyperscalers), and Data & AI landscape. - **Content Excellence:** Exceptional writing, articulation, narrative, and proofreading skills with a keen eye for detail, along with a proven portfolio of B2B content. Eg - (blogs, whitepapers, brochures, case studies etc.). - **Design Aptitude:** Intermediate to advanced proficiency in Canva, PowerPoint, Figma, Zoho, etc. (or similar design/layout tools) to create polished, client-ready marketing assets. - **Teamwork & Collaboration:** Strong interpersonal skills to coordinate across cross-functional, matrixed teams. **Pay range and compensation package** We believe in equal opportunities for all and invite you to come join us as we build the world’s best AI and advanced analytics team. Our compensation packages are competitive and among the best in the industry. Your designation will be commensurate with expertise and experience. **Equal Opportunity Statement** We believe in equal opportunities for all and invite you to come join us as we build the world’s best AI and advanced analytics team.