Copywriter

Job description

Vedantu is looking for a creative, detail-oriented, and performance-driven Copywriter to join our Digital Marketing team. In this role, you will create compelling, conversion-focused content across digital channels, including paid campaigns, landing pages, email marketing, social media, and product launches. You will collaborate closely with the Performance Marketing, Growth, Design, and Product teams to deliver impactful campaigns that drive customer engagement and business growth. Proficiency in Tamil, Telugu, and Kannada is mandatory, as the role supports regional marketing initiatives. **Key Responsibilities:** - Write high-converting copy for Meta (Facebook & Instagram), Google, YouTube, and other paid marketing campaigns. - Develop compelling headlines, ad copy, CTAs, and promotional messaging. - Create engaging content for landing pages, email marketing, SMS, WhatsApp, push notifications, and social media. - Collaborate with Growth, Performance Marketing, Design, and Product teams to execute integrated marketing campaigns. - Support product launches, seasonal campaigns, and brand initiatives with impactful messaging. - Optimize content through A/B testing, campaign insights, and performance analysis. - Leverage AI tools such as ChatGPT, Gemini, and Grammarly for ideation, proofreading, and content optimization while maintaining originality and brand consistency. **Requirements & Qualifications:** Must Have - 1–2 years of experience in copywriting, content writing, digital marketing, advertising, or a related field. - Excellent written and verbal communication skills in English. - Mandatory proficiency in Tamil, Telugu, and Kannada (reading, writing, and content adaptation). - Experience writing digital advertisements, landing pages, email campaigns, social media content, and website copy. - Strong understanding of digital marketing, customer psychology, and conversion-focused copywriting. - Excellent editing, proofreading, and storytelling skills. - Ability to manage multiple projects in a fast-paced environment. Preferred Qualifications - Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related discipline. - Experience in EdTech, D2C, Consumer Internet, or a digital marketing agency. - Knowledge of SEO and content optimization. - Familiarity with AI-powered writing tools. - A portfolio showcasing digital marketing campaigns, advertisements, landing pages, or social media content. **Why Join Vedantu?** - Work on high-impact marketing campaigns reaching millions of learners across India. - Collaborate with talented Growth, Performance Marketing, Product, and Creative teams. - Gain hands-on experience with AI-powered content creation and modern marketing tools. - Be part of a fast-paced, innovation-driven organization transforming education.