Copywriter

Job description

Job Title: Assistant Manager - Copywriter Location: Gurugram, Haryana, India Experience: 5+ Years Job Type: Full-Time Key Responsibilities Brand Communication & Storytelling -Develop compelling, insight-driven copy across digital, social, performance marketing, ecommerce, retail, and brand campaigns. -Create engaging brand narratives, campaign concepts, and messaging that align with business objectives and brand voice. -Write copy for product launches, website content, landing pages, email campaigns, packaging, brochures, and marketing collateral. -Ensure consistency in tone, messaging, and brand identity across all consumer touchpoints. Performance Marketing & Digital Content -Write high-converting copy for Meta, Google, YouTube, and other paid advertising platforms. -Craft compelling hooks, headlines, CTAs, and ad copy optimized for engagement and conversions. -Develop content for marketplaces, ecommerce listings, promotional campaigns, and retention marketing initiatives. -Collaborate with performance marketing teams to optimize messaging based on campaign insights and audience behavior. Creative Strategy & Collaboration -Work closely with designers, marketers, creative strategists, product teams, and external partners to develop integrated campaigns. -Participate in brainstorming sessions and contribute innovative campaign ideas, taglines, and brand concepts. -Translate complex product information into simple, consumer-friendly communication. -Adapt content for multiple audiences, channels, and formats while maintaining brand consistency. Project Management -Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. -Maintain high editorial standards with strong attention to grammar, accuracy, and detail. -Stay updated on consumer trends, digital content formats, AI-powered writing tools, and industry best practices. Qualifications -5+ years of copywriting experience in a consumer brand, creative agency, or D2C startup. -Strong portfolio showcasing campaigns across social media, digital marketing, performance marketing, and brand communication. -Experience writing for social media, influencer campaigns, paid ads, marketplaces, retail, product launches, and ecommerce platforms. -Strong conceptual thinking with the ability to develop campaign ideas and compelling brand narratives. -Excellent command of English with exceptional writing, editing, and proofreading skills. -Strong understanding of brand voice, tone, consumer psychology, and storytelling. -Experience collaborating with cross-functional teams in a fast-paced environment. -Passion for health, wellness, beauty, lifestyle, or consumer brands is preferred. -Familiarity with AI-powered writing tools and content workflows is an added advantage.