Performance Manager (Meta)

Job description

Job Title: Manager- Performance marketing (Meta) Location: Gurugram Job Type: Full-Time About Us: Wellbeing Nutrition is revolutionising the nutraceutical industry by providing high-quality, science-backed supplements and wellness products directly to consumers. Our mission is to empower individuals to take control of their health and well-being through education, transparency, and access to premium nutritional products. Key Responsibilities: Strategic Planning • Develop and implement comprehensive growth marketing strategies aligned with company objectives. • Define key performance indicators (KPIs) and set performance targets for marketing campaigns. Campaign Management: • Plan, launch, and optimize performance marketing campaigns across various paid advertising channels, including Google Ads and Facebook Ads. • Ensure campaigns are aligned with overall marketing objectives and brand guidelines. • Team Collaboration: • Work closely with cross-functional teams, including design, product, and sales, to ensure marketing efforts are cohesive and aligned with business goals. • Coordinate with other marketing functions, such as SEO, social media, and email marketing, for integrated campaign execution. • Reporting & Insights: • Provide regular reports and insights on the performance of marketing campaigns. • Recommend actionable improvements based on data analysis to enhance campaign effectiveness. • Analytics and Data Analysis: • Monitor and analyse key performance metrics to assess the effectiveness of marketing campaigns. • Use data to identify trends, insights, and areas for improvement. • Conversion Rate Optimization (CRO): • Continuously optimize landing pages, user flows, and conversion paths to improve conversion rates and customer acquisition. • Budget Management: • Manage marketing budgets effectively, allocate resources efficiently, and ensure campaigns are within budget while delivering desired results. • Customer Delight: • Prioritize customer satisfaction by understanding their needs and striving to exceed their expectations in all marketing initiatives. Qualifications: • 5–7 years of experience in performance marketing. • Preferred experience in E-commerce, Healthcare, or Nutraceutical industries. • Demonstrated experience managing a monthly marketing budget of at least ₹1.5 Crores. • Strong understanding of paid advertising principles and platforms. • Creative mindset with the ability to contribute innovative ideas and overcome challenges. • Proficient in articulating ideas clearly and communicating with relevant stakeholders. • Excellent proficiency in Excel and strong analytical capabilities to interpret data and drive insights.