Performance Manager (Meta)

Job description

**Job Title:** Manager- Performance marketing (Meta) **Location: Gurugram** **Job Type:** Full-Time **About Us:** Wellbeing Nutrition is revolutionising the nutraceutical industry by providing high-quality, science-backed supplements and wellness products directly to consumers. Our mission is to empower individuals to take control of their health and well-being through education, transparency, and access to premium nutritional products. **Key Responsibilities:** **Strategic Planning** - Develop and implement comprehensive growth marketing strategies aligned with company objectives. - Define key performance indicators (KPIs) and set performance targets for marketing campaigns. **Campaign Management:** - Plan, launch, and optimize performance marketing campaigns across various paid advertising channels, including Google Ads and Facebook Ads. - Ensure campaigns are aligned with overall marketing objectives and brand guidelines. - **Team Collaboration:** - Work closely with cross-functional teams, including design, product, and sales, to ensure marketing efforts are cohesive and aligned with business goals. - Coordinate with other marketing functions, such as SEO, social media, and email marketing, for integrated campaign execution. - **Reporting & Insights:** - Provide regular reports and insights on the performance of marketing campaigns. - Recommend actionable improvements based on data analysis to enhance campaign effectiveness. - **Analytics and Data Analysis:** - Monitor and analyse key performance metrics to assess the effectiveness of marketing campaigns. - Use data to identify trends, insights, and areas for improvement. - **Conversion Rate Optimization (CRO):** - Continuously optimize landing pages, user flows, and conversion paths to improve conversion rates and customer acquisition. - **Budget Management:** - Manage marketing budgets effectively, allocate resources efficiently, and ensure campaigns are within budget while delivering desired results. - **Customer Delight:** - Prioritize customer satisfaction by understanding their needs and striving to exceed their expectations in all marketing initiatives. **Qualifications:** - 5–7 years of experience in performance marketing. - Preferred experience in E-commerce, Healthcare, or Nutraceutical industries. - Demonstrated experience managing a monthly marketing budget of at least ₹1.5 Crores. - Strong understanding of paid advertising principles and platforms. - Creative mindset with the ability to contribute innovative ideas and overcome challenges. - Proficient in articulating ideas clearly and communicating with relevant stakeholders. - Excellent proficiency in Excel and strong analytical capabilities to interpret data and drive insights.