Digital Communications Manager

Job description

Key Responsibilities: • Develop brand positioning, messaging, and communication strategies for product and mother brands in collaboration with Product/Crop Managers. • Lead new product launches and seasonal marketing campaigns. • Drive creative development including campaign briefs, key visuals, content themes, scripts, and communication materials. • Ensure brand consistency across digital, social media, and field marketing initiatives. • Gather farmer and market insights through field teams and translate them into impactful communication. • Monitor brand performance metrics and campaign effectiveness. • Manage creative, media, and activation agencies to deliver high-quality and timely execution.