Group Head Programmatic

Job description

Title:- Group Head Programmatic Location: Mumbai Experience: 6 years+ About the Role As a Group Head - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions . Responsibilities • Lead a team of programmatic specialists, providing guidance and mentorship • Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth • Own client communication and relationship management, ensuring clear and consistent updates • Proactively identify and pursue account growth opportunities in partnership with Account Directors • Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results • Utilize MMPs and analytics platforms to provide data-driven insights and recommendations • Collaborate with Client Services and other channel teams to ensure seamless campaign executions • Analyse campaign performance data to identify trends and optimize strategies • Ensure adherence to best practices and maintain high standards of quality • Experience on Media Planning and Programmatic deals is must Qualifications • 6 years+ of experience in programmatic campaign management • Proven experience managing and leading a team • Expert-level knowledge of DV360 and experience with other DSPs • Strong experience with MMPs and analytics tools • Excellent client management and communication skills • Proven ability to develop and execute strategic programmatic plans • Strong analytical and problem-solving skills • Strong Excel and PPT skills • Innovation & Best Practic es: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation • Budget Manageme nt: Responsible for large scale budget management, and forecasting • A/B Testing and Experimentati on: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies • Attribution Modelli ng: Expert knowledge of attribution modelling and it's effect on performance Skills Required • Demonstrated experience in leading and developing high-performing teams • Advanced proficiency in DV360 and extensive experience with other leading DSPs • Expertise in developing and implementing custom bidding scripts • Strong experience with MMPs and advanced analytics platforms • Exceptional client management and communication skills, with a proven ability to build and maintain strong client relationships • Strategic thinker with a proven ability to develop and execute innovative programmatic strategies • Strong analytical and problem-solving skills, with a data-driven approach • Strong Budgeting and forecasting skills • Strong Excel and PowerPoint skills Interested candidates can share their CV at Winsy.Gulati@dentsu.com along with the following details:- • Total Years of Experience • Current Company • Notice Period • Current CTC • Salary Expectations • Current Location • Open to work from Mumbai